About Owl’s Brew
Owl’s Brew crafts boozy beverages from real, whole ingredients, creating refreshing, better-for-you options for consumers who value both taste and transparency. Owl’s Brew is seeking a Trade Marketing Manager to drive execution across retail, on-premise, and distributor channels. This role will develop and execute trade activations, manage distributor programs, and ensure strong retail and venue visibility. The ideal candidate is a proactive, strategic thinker who can bridge sales and marketing while taking ownership of trade execution
Key Responsibilities
1. Trade & Retail Execution
- Develop and execute trade marketing activations across national & regional channels and accounts.
- Own retailer marketing programs
- Create proper **menu placements, POS execution, and venue visibility** in key accounts.
- Work with the sales team to align trade strategy with distributor and retail needs
- Oversee POS deployment and ensure placement compliance & tracking of retail execution
2. Distributor & Market Engagement
- Lead distributor programming and engagement execution, sell-in presentations, and regional priority key account partner activations
- Support distributor and retailer training, ensuring sales teams have the right marketing tools by channel.
- Attend priority Distributor market meetings & key account blitzes, to pitch trade programs and get feedback on current programs. Survey what’s working and what’s needed.
- Track and report trade marketing performance to optimize execution
3. Retail & Shopper Marketing
- Partner with sales & key accounts to produce engaging customized promotions
Execute shopper marketing campaigns, sweepstakes, LTOs and seasonal activations
- Build and manage cross-promotional programs with sales and key accounts for retail partners to drive trial and sales.
- Work with agencies and vendors on executing retail campaigns and promotions
4. Trade POS & Activation Strategy
- Lead Development of Programming Tools for Sales, Distributor & Key Accounts Team to drive placement & programming.
- Work with the Creative Designer providing input for Sell Sheets and develop best-in-class POS trade materials and swag.
- Ensure POS and trade assets are executed in stores, bars, and stadiums. Own tracking and recapping use of tools.
- Partner with Key Accounts On-Premise team to develop bartender training, incentives, and programming.
Who You Are:
- 5+ years in trade marketing, retail activation, or distributor management.
- Experience working with beverage, alcohol, or RTD brands preferred.
- Ability to build and execute trade strategies across retail & on-premise.
- Proven track record of managing distributor programs & driving trade execution.
- Strong project management skills and ability to juggle multiple activations at once.
- A self-starter who takes initiative and brings creative activation ideas
Why Join Owl’s Brew?
- Fast-growing, women-founded brand with national reach.
- Opportunity to own trade marketing strategy and execution.
- Work closely with distributors, retailers, Regional Sales Team & Key Accounts.
- Be part of an innovative and fast-moving marketing team