TikTok
TikTok Shop - Product Marketing Specialist
Responsibilities About TikTok
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About the team The Product Marketing team for TikTok Shop is responsible for go-to-market strategies for the many amazing products being launched for the e-commerce organization. This team focuses on understanding customer requirements, market trends, and the product's unique value proposition and will work closely with the Product team to ensure that our products resonate with the right audiences. Responsibilities: Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using TikTok Shop. Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap. Prioritize product requirements based on ROI and impact analysis. Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch. Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools. Manage seller center education content with cross-functional teams and enhance content quality. Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans. Qualifications Minimum Qualifications A Bachelor's degree in relevant field. Experience in product marketing and strategy in the internet industry. E-commerce and B2B, and business education content management experience is a plus. Proven experience in influencing product development and strategy using quantitative and qualitative market insights. Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving. Preferred Qualifications A deep passion for content and shopping. A Master's degree in related fields (Computer Science, MBA) preferred. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform
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Responsibilities About TikTok
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About the team The Product Marketing team for TikTok Shop is responsible for go-to-market strategies for the many amazing products being launched for the e-commerce organization. This team focuses on understanding customer requirements, market trends, and the product's unique value proposition and will work closely with the Product team to ensure that our products resonate with the right audiences. Responsibilities: Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using TikTok Shop. Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap. Prioritize product requirements based on ROI and impact analysis. Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch. Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools. Manage seller center education content with cross-functional teams and enhance content quality. Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans. Qualifications Minimum Qualifications A Bachelor's degree in relevant field. Experience in product marketing and strategy in the internet industry. E-commerce and B2B, and business education content management experience is a plus. Proven experience in influencing product development and strategy using quantitative and qualitative market insights. Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving. Preferred Qualifications A deep passion for content and shopping. A Master's degree in related fields (Computer Science, MBA) preferred. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform
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