TikTok
Responsibilities
About TikTok
Ensure you read the information regarding this opportunity thoroughly before making an application. TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands. About the team The Product Marketing team for TikTok Shop is responsible for go-to-market strategies for the many amazing products being launched for the e-commerce organization. This team focuses on understanding customer requirements, market trends, and the product's unique value proposition and will work closely with the Product team to ensure that our products resonate with the right audiences. Responsibilities: Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using TikTok Shop. Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap. Prioritize product requirements based on ROI and impact analysis. Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch. Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools. Manage seller center education content with cross-functional teams and enhance content quality. Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans. Qualifications Minimum Qualifications - A Bachelor's degree in relevant field. - Experience in product marketing and strategy in the internet industry. E-commerce and B2B, and business education content management experience is a plus. - Proven experience in influencing product development and strategy using quantitative and qualitative market insights. - Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams. - Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving. Preferred Qualifications - A deep passion for content and shopping. - A Master's degree in related fields (Computer Science, MBA) preferred. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from
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Ensure you read the information regarding this opportunity thoroughly before making an application. TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands. About the team The Product Marketing team for TikTok Shop is responsible for go-to-market strategies for the many amazing products being launched for the e-commerce organization. This team focuses on understanding customer requirements, market trends, and the product's unique value proposition and will work closely with the Product team to ensure that our products resonate with the right audiences. Responsibilities: Conducting quantitative and qualitative market studies to gather insights into seller needs and pain points when it comes to using TikTok Shop. Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap. Prioritize product requirements based on ROI and impact analysis. Participate in the product development lifecycle, review various artifacts to ensure quality, and lead user acceptance testing to ensure product quality and optimal experience prior to product launch. Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools. Manage seller center education content with cross-functional teams and enhance content quality. Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans. Qualifications Minimum Qualifications - A Bachelor's degree in relevant field. - Experience in product marketing and strategy in the internet industry. E-commerce and B2B, and business education content management experience is a plus. - Proven experience in influencing product development and strategy using quantitative and qualitative market insights. - Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams. - Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving. Preferred Qualifications - A deep passion for content and shopping. - A Master's degree in related fields (Computer Science, MBA) preferred. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from
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