Robert Half is hiring: Director of Marketing/Communications in New York

We are offering a permanent employment opportunity for a Director of Marketing/Communications in New York, New York. In this role, you will be integral to the development and execution of strategic marketing plans to increase brand awareness and drive business growth. You will be involved in marketing oversight for various events, programs, and initiatives while managing a team of marketing professionals and external agencies.

Responsibilities:

• Develop and implement strategic marketing plans to enhance brand awareness and engagement.
• Utilize AI technologies to innovate strategies and solutions that boost customer engagement.
• Oversee the promotion and marketing for all events, programs, and initiatives.
• Manage and supervise a team of marketing professionals, including directors and VPs.
• Coordinate with external marketing, digital, advertising, and creative agencies to execute marketing strategies.
• Drive visitor traffic, ticket sales, and viewership through effective marketing strategies.
• Leverage skills in CMS, CRM, Google AdWords, Google Analytics, and Facebook Insights to maximize marketing efforts.
• Plan and execute campaigns and manage marketing collaterals.
• Ensure effective promotion of events and respected Honors Tributes.
• Monitor and enhance digital growth and marketing analytics.• Proven experience with Content Management System (CMS) is essential
• Demonstrable proficiency in CRM software is required
• Must be adept in utilizing Facebook Insights for marketing strategies
• Experience with Google AdWords is mandatory
• Proficiency in Google Analytics is a must
• Significant experience in creating and managing Advertisements
• Proven track record in enhancing Brand Awareness
• Extensive experience in Campaign Planning and execution
• Must possess skills in Collateral Management
• Sound knowledge in various Digital marketing strategies is required