Thibaut Design
Digital Marketing Specialist
Thibaut is seeking a
Digital Marketing Specialist
to join our dynamic marketing team. Reporting to the
Director of Marketing Communications , this role is responsible for the
strategic planning, execution, and optimization of email marketing campaigns
that drive
new client activation, increase revenue, and enhance customer engagement . We are looking for a
data-driven marketer
with a keen eye for
analytics, segmentation, and performance optimization
to develop impactful email marketing strategies that convert leads into loyal customers. The ideal candidate is growth-oriented, highly collaborative, and passionate about crafting compelling, results-driven email campaigns that strengthen our brand presence in the home design industry. Key Responsibilities: Develop and execute targeted email marketing campaigns
that drive revenue, shorten the purchase cycle, and increase client retention-focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities. Leverage data and analytics
to enhance email segmentation, personalization, and automation-delivering the right message at the right time to maximize engagement and conversions. Optimize customer acquisition and lead generation
through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows. Enhance customer lifecycle journeys
by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients. Oversee email automation and trigger-based campaigns , ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify. Analyze email marketing performance metrics
(deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A/B testing and multivariate testing to refine strategies and boost performance. Manage customer segmentation and list hygiene
in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems. Create detailed reports and performance insights , translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership. Plan and execute an email content calendar
that aligns with key product launches, editorial themes, and promotional campaigns. Collaborate with creative and cross-functional teams
to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications. Craft engaging content and storytelling-driven email campaigns , including designer spotlights, product education series, trend insights, and exclusive offers. Support paid media initiatives
by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content. Contribute to corporate digital marketing initiatives , including CRM platform enhancements, eCommerce integrations, and automation improvements. Qualifications & Skills: Bachelor's degree
in Marketing, Communications, Business, or a related field. 3+ years of experience
in email marketing, preferably within a creative industry or consumer brand. Expertise in Klaviyo
(required) and experience with Shopify (preferred) or similar e-commerce platforms. Curious and proactive mindset , eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices. Strong analytical skills
with the ability to interpret data and optimize email campaigns based on key performance indicators. Enterprise mindset
with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability. Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud. Excellent communication and copywriting skills , with the ability to craft compelling email content that drives action. Detail-oriented, highly organized, and results-driven.
Digital Marketing Specialist
to join our dynamic marketing team. Reporting to the
Director of Marketing Communications , this role is responsible for the
strategic planning, execution, and optimization of email marketing campaigns
that drive
new client activation, increase revenue, and enhance customer engagement . We are looking for a
data-driven marketer
with a keen eye for
analytics, segmentation, and performance optimization
to develop impactful email marketing strategies that convert leads into loyal customers. The ideal candidate is growth-oriented, highly collaborative, and passionate about crafting compelling, results-driven email campaigns that strengthen our brand presence in the home design industry. Key Responsibilities: Develop and execute targeted email marketing campaigns
that drive revenue, shorten the purchase cycle, and increase client retention-focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities. Leverage data and analytics
to enhance email segmentation, personalization, and automation-delivering the right message at the right time to maximize engagement and conversions. Optimize customer acquisition and lead generation
through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows. Enhance customer lifecycle journeys
by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients. Oversee email automation and trigger-based campaigns , ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify. Analyze email marketing performance metrics
(deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A/B testing and multivariate testing to refine strategies and boost performance. Manage customer segmentation and list hygiene
in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems. Create detailed reports and performance insights , translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership. Plan and execute an email content calendar
that aligns with key product launches, editorial themes, and promotional campaigns. Collaborate with creative and cross-functional teams
to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications. Craft engaging content and storytelling-driven email campaigns , including designer spotlights, product education series, trend insights, and exclusive offers. Support paid media initiatives
by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content. Contribute to corporate digital marketing initiatives , including CRM platform enhancements, eCommerce integrations, and automation improvements. Qualifications & Skills: Bachelor's degree
in Marketing, Communications, Business, or a related field. 3+ years of experience
in email marketing, preferably within a creative industry or consumer brand. Expertise in Klaviyo
(required) and experience with Shopify (preferred) or similar e-commerce platforms. Curious and proactive mindset , eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices. Strong analytical skills
with the ability to interpret data and optimize email campaigns based on key performance indicators. Enterprise mindset
with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability. Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud. Excellent communication and copywriting skills , with the ability to craft compelling email content that drives action. Detail-oriented, highly organized, and results-driven.