Modisoft Inc
About the Role:
As a Marketing Intern, you will gain real-world experience in product marketing, market research, and go-to-market (GTM) strategies. You will collaborate with our product, sales, and marketing teams to drive product awareness, enhance sales enablement, and execute marketing campaigns. This internship offers a dynamic learning experience in competitive analysis, content creation, and customer engagement.
Key Responsibilities:
- Assist in the execution of GTM strategies to drive product adoption.
- Conduct market research and competitive analysis to refine positioning.
- Support sales enablement by creating marketing materials such as FAQs, sales decks, videos, and presentations.
- Collaborate cross-functionally with product, sales, and marketing teams.
- Track and support product launches, ensuring successful communication with internal and external stakeholders.
- Research and analyze competitive pricing, messaging, and hardware offerings.
- Contribute to defining Ideal Customer Profiles (ICPs) and market segmentation strategies.
- Develop and enhance key sales resources for product integrations and new feature rollouts.
- Help plan and execute customer spotlights, highlighting Modisoft’s success stories.
- Help build Modisoft’s ambassador program, engaging with power users to promote our product.
What You’ll Gain:
- Hands-on experience in product marketing and competitive analysis.
- Exposure to go-to-market strategies and product launch planning.
- Development of analytical, communication, and project management skills.
- Understanding of B2B marketing strategies and customer engagement techniques.
- Experience working with marketing automation and CRM tools.
Ideal Candidate:
- Seeking Rising Seniors and/or May 2025 Graduates (Top performing seniors will be eligible for full time role starting August 2025)
- Currently pursuing a degree in Marketing, Business, Communications, or a related field.
- Strong analytical and research skills.
- Excellent verbal and written communication skills.
- Detail-oriented with strong organizational skills.
- Ability to work collaboratively and manage multiple projects.
- Familiarity with marketing tools (Google Ads, SEMRush) is a plus.
Pay Scale: $15 - $20/hour depending on skill set.