VP Supply Corp is hiring: Marketing Manager in Rochester

Who We Are:

VP Supply Corp is a leading wholesale distributor specializing in plumbing, HVAC, electrical, kitchen, and bath products. With a strong reputation for service, expertise, and innovation, we continue to grow and expand into new markets. We are seeking a Marketing Manager to take ownership of our marketing efforts, driving brand awareness, customer engagement, and sales growth.

Position Summary:

As the sole marketing professional at VP Supply, the Marketing Manager will develop and execute strategic marketing initiatives that align with business goals. This role requires a hands-on, adaptable professional who can manage campaigns, analyze market trends, and collaborate across departments to enhance our brand presence.

Key Responsibilities:

• Develop Marketing Strategies: Create and implement marketing strategies to promote products, strengthen brand positioning, and support business objectives.
• Manage Marketing Campaigns: Plan and execute promotional and advertising campaigns, including selecting the most effective media channels.
• Analyze Market Data: Assess the success of marketing efforts using data-driven insights and make strategic adjustments as needed.
• Budget Oversight: Manage marketing budgets, including co-op funds and customer event sponsorships, ensuring cost-effective initiatives.
• Cross-Functional Collaboration: Work closely with sales, product development, and external partners to align marketing efforts with company goals.
• Event Planning & Execution: Organize and manage key customer events, such as trade shows, golf tournaments, and other promotional experiences.
• Marketing Strategy Reporting: Provide leadership with updates on campaign performance, market trends, and promotional strategies.

Qualifications & Skills:

• Proven experience in developing and executing marketing strategies and campaigns.
• Strong analytical skills to assess campaign effectiveness and optimize strategies.
• Excellent communication and project management abilities.
• Proficiency in CRM tools, digital marketing platforms, and social media advertising.
• Ability to work independently and manage multiple projects simultaneously.
• Experience managing budgets and optimizing marketing spend.

Preferred Qualifications:

• Experience in B2B marketing, wholesale distribution, or a related industry.
• Interest in growing a marketing function, with potential for future team leadership.