Bass, Berry & Sims
Responsibilities:
- Track practice group trends and client news for Managing Director (MD) and attorneys
- Coordinate and attend practice group luncheons (assist in preparing meeting agendas and scheduling, along with other event details)
- Meet weekly with designated P&BDM and MD
- Develop a deep understanding of practice group goals and coordinate with P&BDM and MD on implementation of Marketing and Business Development activities, including but not limited to, maintaining practice descriptions, contribute to experience tracking, and supporting our submissions process
- Assist in responding to practice RFPs and maintain RFP log
- Develop pitch books for attorneys and track progress/results of new business pitches
- Develop targeted lists for practice group mailings, events, email alerts, etc.; Coordinate with Marketing Manager, Technology on list maintenance
- Oversee and coordinate practice group seminars and events from start to finish, including working with P&BDM and MD, along with attorneys on program content and agenda development, mailing lists and invitations, presentation materials, registration, CLE credit applications as needed, etc.; work closely with conference services department regarding logistics
- Lead and support regional internal and external events, programs and sponsorships including logistics and day-of support and follow-up
- Track practice-specific metrics for presentation to firm management, MD and practice heads
- Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc
- Assist in the development and execution of a content strategy for practice-specific digital and print media, including social media (Twitter and LinkedIn), blog, firm website, e-newsletters, etc.
- Assist Marketing Manager, Communications in public relations efforts, as well as attorney rankings and directory submissions
- Process invoices for marketing expenses
- Other duties as assigned
Requirements:
- Bachelor's degree (B. A. or B. S.) and 3-5 years of related experience and/or training, experience within the legal or professional services field preferred
- Strong written and oral communications skills
- Demonstrate a high level of attention to detail and proficient with grammar and editing
- Strong interpersonal skills that allow the ability to work with a variety of attorneys and administrative staff, and the professional presence and demeanor to represent the firm
- Strong work ethic and flexibility to meet the demands of the position
- Ability to prioritize, work independently, and be proactive