Social Media Director Job at My Fit Foods in Houston

My Fit Foods is seeking a strategic and results-driven Social Media Director to lead our digital presence, enhance brand awareness, and drive engagement and conversions across all major platforms. This is a high-impact leadership role within a rapidly growing company that is committed to helping people achieve their health and fitness goals through proper nutrition.

As Social Media Director, you will be responsible for developing and executing a data-driven, growth-focused social media strategy that strengthens our brand identity, engages our audience, and increases revenue through digital marketing initiatives. You will work closely with internal teams, paid media partners, and influencers to create a seamless, high-performing social media ecosystem that drives measurable results.

Our ideal candidate is not only highly skilled in the areas listed above but also deeply aligned with My Fit Foods' mission—helping people achieve healthier lifestyles through proper nutrition, education, and a supportive community. We are looking for someone who is passionate about promoting a health-conscious way of life and can authentically represent our brand’s values in all social media efforts.

Key Responsibilities:

• Develop & Implement Strategy:Create a comprehensive social media strategy aligned with company goals, ensuring growth, engagement, and conversion across Instagram, Facebook, TikTok, YouTube, X, and other relevant platforms.
• Content Development & Management:Oversee the creation, curation, and execution of high-quality content, including visuals, video, and written messaging, ensuring alignment with brand standards.
• Community Engagement & Reputation Management:Monitor and manage interactions, respond to comments/DMs, and handle PR or crisis management situations with professionalism and efficiency.
• Performance Tracking & Optimization:Analyze key social media metrics (engagement rates, conversions, traffic, external link taps) and optimize strategies based on performance insights.
• Collaboration & Team Leadership:Work closely with marketing, sales, and customer service teams to integrate social media into broader business objectives.
• Paid Social Campaigns:Partner with the Media Buyer to manage, track, and optimize paid advertising campaigns for maximum ROI.
• Influencer Program Integration:Collaborate with the Influencer Program Director to coordinate partnerships and leverage influencer content effectively.
• Brand Voice & Messaging:Ensure all content is consistent with brand identity, values, and messaging to build trust and credibility.
• Trend Awareness & Competitive Analysis:Stay ahead of industry trends and competitor strategies to continuously refine and improve our approach.

Qualifications & Skills:

• Proven track record in leading social media strategy and execution for a growth-focused company, preferably in the health, wellness, or CPG industry.
• Deep understanding of social media analytics, engagement strategies, and revenue-driven digital marketing.
• Expertise in content creation, community management, paid social advertising, and data analysis.
• Strong brand-building mindset with the ability to translate marketing objectives into impactful social media campaigns.
• Experience managing social media sales tracking, UTM links, and conversion analytics.
• Ability to handle high-pressure situations, including crisis communication and brand reputation management.
• Highly organized with the ability to manage multiple priorities and execute with urgency.
• Strong leadership and cross-functional collaboration skills, working closely with internal teams and external partners.

Why Join My Fit Foods?

• High-Impact Role:This is an opportunity to own and shape the social media strategy of a growing brand with a strong national presence.
• Lucrative Growth Potential:Competitive salary with performance-based bonuses tied to key success metrics.
• Fast-Paced, Mission-Driven Culture:Join a passionate team committed to helping people live healthier lives through better nutrition.

This role is ideal for a high-caliber, strategic thinker who is ready to lead social media at a national level and drive significant business impact. If you’re prepared to take on this challenge, we want to hear from you.

How to Apply:Submit your resume and a portfolio detailing how you have successfully driven social media growth and engagement in past roles.

Schedule: Monday-Friday, 45 hours/week

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Seniority level

• Mid-Senior level

Employment type

• Full-time
• Industries: Food and Beverage Services

#J-18808-Ljbffr