Marketing Manager
Rochester, NY
JK Executive Strategies is proud to partner with a Fortune 100 food company in search of a Marketing Manager to join its team! Our client is passionate about creating high-quality food products that enrich lives and bring people together. Headquartered in Rochester, NY, with offices in Florida and China, our client is an innovative global leader in the food industry. They take pride in their commitment to excellence, sustainability, and the well-being of their communities. If you are interested in becoming a part of a fast-growing, dynamic team environment, this may be a great position for you!
Position Description/Overview
The Marketing Manager is a strategic driver of brand growth and market presence, responsible for leading the development and execution of impactful marketing initiatives. This role partners closely with cross-functional teams to shape and strengthen brand identity, ensuring alignment across all touchpoints. Key focus areas include brand strategy, market intelligence, campaign execution, and end-to-end project management. The Marketing Manager will support both the CPG and Ingredient divisions, playing a pivotal role in elevating brand visibility and delivering measurable results.
Responsibilities:
- Manage and oversee the Marketing Team.
- Develop and implement comprehensive brand strategies to resonate with the target audience.
- Maintain brand consistency across all channels, from messaging to visual elements.
- Conduct market research to identify trends and opportunities for brand visibility.
- Oversee press releases, social media, and trade show strategies.
- Manages trade show strategy and coordination for all divisions.
- Collect and analyze data to understand market trends, competitor activities, and consumer behavior.
- Identify new market opportunities and develop strategies to capitalize on them.
- Monitor product performance in both e-commerce and brick-and-mortar channels.
- Collaborate with sales teams to identify growth opportunities and develop effective programs.
- Maintain a centralized repository of brand assets for internal and externa use.
- Generate content to be used for internal and external communications.
- Manage company website to ensure alignment with overall marketing strategy, support company initiatives and provide a seamless user experience.
- Collaborate with senior management to define and execute long-term project goals.
Requirements
- Bachelor’s degree in marketing, communications, or related field.
- Master’s degree a plus.
- Minimum of 3-5 years’ experience in Marketing Management with responsibility in general marketing, communication or graphic design.
- People management experience.
- Experience in developing and implementing marketing plans that drive measurable results.
Knowledge, Skills, Abilities
- Understanding of food ingredients and CPG product marketing.
- In-touch with food ingredient trends, consumer preferences and market dynamics.
- Ability to create and implement comprehensive marketing strategies to align with business objectives.
- Understanding of product lifecycle, positioning and pricing strategies to optimize sales.
- Ability to analyze data, market research and metrics to measure marketing performance and support data-driven decisions.
- Ability to think creatively and generate innovative marketing ideas.
- Desire to collaborate cross-functionally to support business goals.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects with conflicting priorities.
Salary Range
- $85k-$105k
JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.