Web 3 VP of marketing (Equity Cofounder)
GO WFO - Minneapolis, Minnesota, United States, 55400Work at GO WFO
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Overview
Our Layer-1 blockchain platform tailored for creators to own, expand, and monetize their networks.GO WFO:
The first Layer-2 Creator Network focused on extreme sports operating on the Autheo platform.These initiatives are set to transform the creator industry,projected to reach $500 billion by 2027, and theextreme sports market, an excitingsports sector with over 400 million active partipants worldwide.ROLE:VP OF MARKETINGThe Vice President of Marketing will be responsible for executing holistic marketing strategies and tactics regarding the marketing and outreach initiatives for Autheo and GO WFO projectxs, creating our strategic marketing plan,optimizing brand engagement, and fostering relationships with in the creator and extreme sports industries The ideal candidate will have a proven expertise in strategic marketing, growth hacking, content marketing, community engagement, and a deep passion for the creator industry, backed by strong leadership and analytical capabilities.RESPONSIBILITIES :Develop marketing strategy and execution plan for launching and growing the GO WFO community network and ecosystem.Help orchestrate and implement comprehensive marketing strategies to fuel GO WFO's growth trajectory.Managing and protecting the company's brand, which includes developing and implementing branding strategies, as well as monitoring how the brand is perceived by creators and the public.Spearhead branding initiatives, crafting compelling messaging that resonates with our target audience.Responsible for creating compelling narratives around individual products and services.Develop and optimize the GO WFO website, community network and landing pages to bolster lead generation and conversion rates.Curate persona development strategies, fine-tuning our messaging to resonate with specific audience segments.Architect customer journeys, ensuring seamless and engaging interactions across all touchpoints.Drive content marketing efforts, creating compelling narratives that align with our brand's vision and mission.Champion both inbound and outbound marketing initiatives, maximizing brand reach and engagement.Cultivate robust relationship marketing strategies, fostering deep connections with our audience and stakeholders.Oversee the design and distribution of marketing collateral that reinforces our brand messaging.Lead outreach initiatives to engage extreme sports creators, enthusiasts, and influencers, building a vibrant and engaged community.REQUIREMENTS :Proven track record in leading comprehensive marketing campaigns with measurable results.Expertise in growth hacking, with a knack for identifying and leveraging growth opportunities.Deep understanding of persona development and customer journey mapping.Proficiency in content marketing, inbound, and outbound marketing techniques.Demonstrable experience in relationship marketing and community engagement.Strong analytical skills with a penchant for data-driven decision-making.Strong leadership skills with the ability to inspire and motivate cross-functional teams.Strong leadership skills with excellent verbal and written communication proficiencyAbility to ensure that marketing initiatives are aligned with corporate objectivesThorough knowledge of data analytics and experience working with market research toolsAbility to lead in a constantly changing workplaceData analytics, product branding, and public relations expertiseProven ability to create and coordinate marketing campaignsDeep understanding of digital and social media marketing knowledgeAbility to devise innovative marketing strategies that result in increased brand recognition and profitabilityINNOVATIVE GROWTH & ASPIRATIONS:We're at the frontier of Web3 technology adoption, integrating a community network with innovative elements like blockchain and NFTs to redefine the industry's interaction landscape.WHY JOIN US:Seize the chance to work alongside international co-founders in a pioneering venture set to redefine the creator industry and extreme sports sphere. Shape the Web3 industry!