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AA Metals, Inc. is one of the largest and fastest growing distributors of quality aluminum and stainless products with four operational centers globally. We source from mills around the world and stock metals in our strategically located warehouses in North America. We have twice been recognized by Inc. Magazine as one of the fastest growing U.S. companies. With a strong focus on excellence, innovation, and customer satisfaction, we are dedicated to sourcing and delivering metal solutions that meet the diverse needs of our clients.

Marketing Coordinator Job Summary:

The Marketing Coordinator position with AA Metals play a key role in driving our marketing initiatives across social media, product launches, eCommerce campaigns, lead generation, and sales. The ideal candidate will have a passion for digital marketing, a keen eye for detail, and the ability to thrive in a fast-paced environment.

Marketing Coordinator Benefits:

• Competitive Compensation
• Low-cost United Healthcare health insurance premiums
• Employer paid short/long term disability insurance
• 401k with matching, free financial planning advisor service
• Tuition Reimbursement Program
• Hybrid Work Schedule
• Maternity Leave Flexibility
• Onsite gym, stocked kitchen, company events, employee perks throughout the year

Marketing CoordinatorJob Duties/Responsibilities:

• Develop, implement, and manage the company's social media strategy across platforms (LinkedIn, Instagram, Facebook, Twitter, etc.).
• Create engaging and relevant content that promotes AA Metals' products and services.
• Monitor social media performance and adjust strategies to optimize engagement and growth.
• Manage social media calendars, post schedules, and daily interactions with followers.
• Assist in the planning and execution of product launch campaigns.
• Coordinate all aspects of product launch marketing, from email promotions to web content and advertising.
• Work with business development and sales teams to ensure product messaging is aligned and impactful.
• Measure success post-launch and recommend improvements for future launches.
• Design, launch, and optimize eCommerce campaigns aimed at driving sales through our website and online platforms.
• Collaborate with the IT team to enhance product listings and online content.
• Utilize data and analytics to improve user experience and increase conversion rates.
• Develop and execute lead generation strategies through digital marketing channels (email, paid ads, social media).
• Collaborate with the sales team to ensure seamless lead handoff and follow-up.
• Track and report on lead generation efforts, ensuring KPIs are met.
• Work closely with the sales team to create marketing materials that support their efforts
• Assist in creating and executing promotional campaigns that align with sales objectives.
• Provide analytics and insights into marketing campaigns to improve sales outcomes.

Marketing Coordinator Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, social media, or a similar role preferred.
• Strong understanding of social media platforms and digital marketing tools.
• Experience with lead generation, eCommerce platforms, and email marketing.
• Ability to multitask, manage multiple projects, and work with cross-functional teams.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to analyze data to make informed decisions.
• Proficiency in marketing software (e.g., Google Analytics, Hootsuite, Mailchimp, Shopify, etc.).
• Ability to speak fluent Chinese preferred.

Note: This job description is intended to provide a general overview of the position and should not be interpreted as a comprehensive list of all responsibilities, duties, and skills required. Additional tasks may be assigned based on business needs.