Senior Product Marketing Manager - StreamSets, Data and AI, Softw...
IBM Computing - Austin, Texas, us, 78716![IBM Computing](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Increase your chances of an interview by reading the following overview of this role before making an application.At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.Your Role and ResponsibilitiesWe are seeking a product marketing champion to join our Software Marketing & Communications Data and AI team. As a Data and AI Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for our recent acquisition, IBM StreamSets, to grow IBM's market share and supporting revenue growth for a product that is core to IBM Data and AI and our AI for Business strategy. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM StreamSets. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.Your primary responsibilities include:Act as the market catalyst for the IBM StreamSets offering, providing guiding views on key problems, competitors, and differentiators grounded in data.Identify opportunities, distinctive competencies, and positioning for IBM StreamSets.Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings.Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.Stay active in customer conversations at events or in the field and online.This is a Hybrid role; attendance to the office will be required only 3 times per week.Required Technical and Professional ExpertiseExperience in Product or B2B Marketing.Experience creating marketing business plans.Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability.Experience working and communicating with groups of different backgrounds and skills to enable collaboration.Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change.Preferred Technical and Professional ExpertiseDeep understanding of go-to-market strategies.Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics).Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions).About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well-being.Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long-term disability coverage, and opportunities for performance-based salary incentive programs.Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences.We consider qualified applicants with criminal histories, consistent with applicable law.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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