Digital Marketing Specialist
ASSA ABLOY - New Haven, Connecticut, us, 06540![ASSA ABLOY](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at ASSA ABLOY
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Overview
Requisition ID 31744 - Posted - Sargent Manufacturing Company - Architectural Hardware Group - USA: Connecticut (New Haven - 100 Sargent Dr) - Sales, Marketing & Product Management - Posting Country (1) - Yes - Associate - Travel Required: 0%-10%At ASSA ABLOY, our mission is to make securely accessing the things in your life noticeably easier, without being noticeable.Our global teams work together to create products and services that add everyday simplicity and convenience to our users’ lives. As a Digital Marketing Specialist, you will be a pivotal player in driving growth across our portfolio of nine industry-leading ASSA ABLOY Access Egress Hardware and High Security brands. Collaborating closely with seasoned Brand Marketing Managers, you will own a wide range of digital initiatives, from crafting compelling demand generation campaigns to optimizing SEO in order to enhance our website user experiences.This role requires full-time onsite presence in either our Berlin or New Haven office.What you will be doing:Spearhead the launch, maintenance, and optimization of impactful advertising campaigns across platforms such as Facebook, LinkedIn, and Google.Work closely with the demand development team to continually refine and optimize campaign strategies.Provide insightful feedback to brand marketing and creative teams.Oversee the digital marketing calendar, ensuring timely updates related to promotions, launches, and key placements.Collaborate with Marketing Communications Managers to assess digital advertising needs for each brand.Ensure the seamless routing of lead submission data.Conduct in-depth SEO keyword research and monitor search engine rankings.Evaluate and enhance the user journey across multiple brand websites.Support the development of digital tools that integrate with our websites and campaigns.Stay at the forefront of industry trends.What we are looking for:Must hold a minimum 3 years of hands-on digital marketing experience.Should hold a minimum of 3+ years of work experience with Google Analytics platform.Must be well versed in placing ads on major digital advertising platforms.Lead as a Project Manager overseeing multiple deliverables.Ability to thrive in a fast-paced and deadline-driven environment.Preferred Skills:Familiarity with Project Management tools such as Asana.Familiarity with Technical SEO.Experience with dashboarding solutions like Looker or Microsoft Business Intelligence.What we offer:Continuous professional development opportunities.Competitive compensation and benefits package.Generous holiday schedule and paid time off.Employee pricing on our products and discount programs.We review applications regularly, so don’t hesitate, apply today!#LI-VB1We are the ASSA ABLOY Group. Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. We help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions.As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
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