Marketing Manager, SEO
Curaleaf - Scottsdale, Arizona, us, 85261![Curaleaf](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Curaleaf
Overview
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Overview
Strategy Development:
Develop and execute comprehensive SEO strategies to enhance organic search rankings and drive qualified traffic to our websites.Conduct thorough keyword research, competitor analysis, and market trends to identify opportunities for growth.
Local SEO Strategy:
Develop and execute comprehensive Local SEO strategies to enhance organic search rankings and drive targeted traffic to our local business locations.Optimize Google My Business (GMB) profiles and other local business listings to ensure accurate information, positive reviews, and enhanced local visibility.
Citation Management:
Manage local business citations across online directories to ensure consistency and accuracy, positively impacting local search rankings.Implement strategies to address and rectify any incorrect or outdated business information.
On-Page Optimization:
Implement on-page SEO best practices, including meta tags, headers, URL structures, and internal linking, to improve website relevance and crawlability.Collaborate with content creators to optimize content for search engines and user experience.
Technical SEO:
Conduct regular site audits to identify and address technical SEO issues such as crawl errors, broken links, and site speed optimization.Collaborate with web developers to implement technical SEO recommendations and improvements.
Off-Page Optimization:
Monitor and manage backlink profiles, disavow harmful links, and stay abreast of industry changes affecting off-page SEO.
Analytics and Reporting:
Utilize tools like Google Analytics, Search Console, and Conductor to analyze website performance, track key metrics, and provide actionable insights.Prepare regular reports on SEO performance, highlighting successes, areas for improvement, and future opportunities.
Stay Current with Industry Trends:
Stay abreast of industry trends, algorithm updates, and emerging technologies in SEO to ensure our strategies remain effective and compliant.
Who You Are:
Proven experience as an SEO Manager or in a similar role.In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.Strong analytical skills and proficiency in SEO tools and platforms.Excellent communication and project management skills.Demonstrated ability to drive results and improve organic search performance.What We Offer:
Competitive PayEmployee Resource GroupsMedical, Dental, Vision BenefitsEmployee Product DiscountsHealth Savings Account (HSA)Employee Referral Payment ProgramRetirement Plan – 401(K)Paid Time Off (PTO)Life/AD&D InsuranceEmployee Assistance ProgramShort- and Long-Term DisabilityPaid Parental LeaveAdditional Employee Discounts AvailableCommuter BenefitCommunity Involvement Through our Rooted in Good InitiativeHealthcare & Dependent Care Flexible Spending Account (FSA)Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
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