Marketing and Communications Manager
Meridian Public Charter School - Washington, District of Columbia, us, 20022Work at Meridian Public Charter School
Overview
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Overview
media contact for the organization and managing all logistics associated with media visitsDeveloping overall social media strategy and plan, ensure successful implementation and evaluation of strategyMaintaining the school brand: standardized design for all materials, including school merchandise, newsletters, communication templates, brochures, and other print and web development and outreach materialsCreating high quality visuals to attract potential families and staff to MeridianCreating and editing internal and external communicationsDigital Marketing Strategy, including:Design and produce compelling content to boost Meridian’s social media presenceCreates content for campus-based and school-wide newsletters, parent communications, and social media platformsManages daily engagement on Facebook, Twitter, Instagram, and other social media platformsCoordinates social media marketing campaigns for student recruitment events; Open House Night, recruitment fairs, and other recruiting eventsCollaborates with teachers and other staff for the purpose of content creationDevelopment-focused priorities, including:Drafting content and designing materials for fundraising appeals in coordination with development teamCreating promotional materials for fundraising initiativesAssisting in preparing presentations for internal and external meetingsInternal Communications, including:Standardizing design for all organizational materials including publications, merchandise, website, and outreach materialsTaking high-quality photos and video of school events, students, and staffManaging marketing assets including edited videos, raw video footage, and photographyEnsures consistent brand voice, vision, and aesthetic are achievedManages all internal department relationships and project needs for the communications teamCreates a marketing plan and materials related to student achievement, school-wide events, student and staff recruitment, and community-based partnershipsAttends family engagement and other school-based eventsWorking hours include evenings outside of regular school hours to support school-wide, 2-3 times per month QUALIFICATIONSSuccessful candidates will possess the following qualifications:Educational Background and Work ExperienceBachelor’s degree in marketing, public relations, communications, or relevant fieldMinimum of two years professional experience or relevant internshipsExperience in working with diverse communities and/or in diverse educational settingsKnowledge, Skills, and CharacteristicsKeen understanding of design systems and brand developmentProven experience in marketing and communications, with a track record of successful campaigns that attract and retain students, parents/guardians, and the communityProficiency with graphic design software (Adobe Creative Suite, Canva, or similar graphic programs), digital marketing tools, social media platforms, content management systems, and analyticsAbility to work within the guidelines of established brand identity and voiceExceptional organizational skills to manage multiple projects in a time-sensitive environmentExperience publishing written and visual web contentPhotography or videography experienceStrong written and verbal communication skillsAbility to manage competing prioritiesDetail oriented, with the ability to produce quality work while meeting deadlinesStrong interpersonal skills with a passion for creative storytellingLoves to collaborate and is an excellent team playerSpanish language skills are a plusSALARY AND BENEFITSA recent TNTP Insight Survey of our teachers placed our staff’s satisfaction with compensation in the top quartile of all charter schools in DC. We also lead the charter sector in compensation transparency and publish our salary scales for teachers, apprentice teachers, and dedicated aides here.Meridian teachers and staff are compensated competitively for their time and have opportunities to earn additional income through leadership opportunities at the school level, offering extracurricular clubs and sports for students, and facilitating tutoring programs.The salary range for the Marketing and Communications Manager is $70,000-$80,000.