Associate Director, Media Planning
True Media - Kansas City, Missouri, United States, 64101![True Media](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at True Media
Overview
- Apply
Overview
3 days in the office, 2 days working from home
Submit your CV and any additional required information after you have read this description by clicking on the application button.As an Associate Director, Media Planning you are an important part of creating the most appropriate media plans for your client to achieve their business goals. You are responsible for helping to strategize, produce, and make sense of the key media, consumer, and market intelligence required for your client’s media plan.You have a passion for brands, media, and ideas, and within the team, you are considered a go-to person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail and are up to speed on all the intricate tactics available to brands today – from new platforms to new targeting opportunities. You are an important part of the idea design and the development of the media architecture and tactics.In this role, you will develop, recommend, execute, and evaluate media plans from inception to completion. The Associate Director, Media Planning should be able to work independently once given project parameters, goals, and budgets to develop a sound recommendation with a clear rationale. The Associate Director, Media Planning will oversee Media Planners and ensure processes are being followed and all client media buys are delivered.Areas Of FocusDisciplined Business Leader
Decisive and insightful in the ability to form media strategies that meet client objectivesDemonstrates thorough understanding of client businesses and how to achieve resultsUnderstands client objectives, resources, and pros/cons of approaches to address themFulfills role on team seamlessly, working and managing with urgencyDemonstrates initiative to learn business planning from supervisorsMedia Innovator
Applies new and innovative strategies in the media to client businessProactively seeks to redefine the status quo with media partners and clientsLeverages insights regarding target consumer and media's role in communicationsTeaches media concepts, application, and Media philosophy to direct reportsIs intimately involved in creating the measurement strategy and helps in ensuring the media plans are created in line with the measurement planDemonstrates initiative to learn systems and resources of department and agencyTeam Player
Effectively manages internal relationships in and across departmentsEffectively manages a team to ensure work is high quality and on timeDevelops positive working relationships with outside vendorsMaintains a professional, can-do attitude at all timesDemonstrates initiative and ability to lead projectsFosters trust among supervisors and ability to take on more responsibilityMaintains effective communication, responding quickly and accuratelyContributes to a positive departmental and agency cultureEssential Duties And Responsibilities (Other Duties May Be Assigned)Client
Contributor to impactful media plan development to meet client needs and deliver communications ideaLead and Maintain key client relationships and accounts. Responsible for key checkpoints in all clients reporting to them: Media Brief, Research/Audience Analysis; Measurement Strategy, and Channel Strategy and supporting in the communication with tactical plan transition with the Activation team.Assist with contracts and budgets in coordination with the VP, Client Development.Successfully Onboard new clients to ensure that media campaigns align with marketing objectives and set KPIs. Manage workflow, deadlines, creative partners, account liaisons, and other external teams to ensure client needs are met, and involvement with Client Satisfaction survey.Analyze and provide clients with research data and media/marketing informationInternal
Provide media and audience intelligence and data inputs through the application of syndicated tools for media goal-setting and decision-makingWork collaboratively with team members to develop and manage media plans for Digital (display, mobile, social, video, gaming, search) or traditional channelsProvide guidance to planners and associates on day-to-day functionsLead and assist in the training of planners and associatesProvide channel selection recommendations and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiencyParticipate in the development of the RFPsContinually vet out real-time opportunities to ensure our clients remain competitiveEvaluate partner proposals, negotiate plan details, develop plan, and ultimately present plan recommendations to internal stakeholders and clientsIdentify and present new and emerging partners and opportunities in the marketplaceManage all partner-specific budget allocation, optimization, media partnership programs, and added value detailsSupervisory Responsibilities
Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.8+ years in planning roles in paid media, publisher/vendor, or communications discipline (digital, content). including effective supervisory experience.8+ years of experience in a digital media planning position at an advertising/media agencyHistory of effective management of both direct reports and indirect reports contributing to assigned client portfolio, as well as high-level management of account and client management and relationship building as well as understanding and translating business goals into media measurement and channel strategy.Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendorsExcellent written, verbal communication and presentation skillsStrong time-management and organizational skillsExperience analyzing data and market researchExperience delegating assignments to junior staffEducation
Bachelor degree in related field or equivalent experienceTotal Perks Package
The chance to be a part of a growing company and the next success storyAmazing opportunities for career developmentRecognition programsEmployee referral bonusHybrid work schedule; 3 days in the office, 2 days working from homeFun and collaborative work environmentCasual dress codePhilanthropy: True Giving (Includes volunteer time and 100% company match for employee donations to agency charity)Insurance Coverage (medical, dental, vision, life, and disability)401(k) retirement plan, with employer 3% matchWork/life benefits, including mental health and wellbeing supportRobust Paid Time Off program, increasing with years of employmentPaid holidays, including agency closing Christmas Eve-New Years Day
#J-18808-Ljbffr