Global Product Marketing Manager - App Ads
TikTok - Long Island City, New York, United States, 11101Work at TikTok
Overview
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Overview
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TikTok seeks an experienced product marketing professional with a background in brand marketing to lead go-to-market for advertising. Sitting as part of NA Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and also the Sales teams. An ability to self-motivate, prioritize and influence partners are key skills. Candidates must have experience working with advertising products and have strong project management capabilities.
Key Responsibilities:Be responsible for both Brand and Performance Measurement solutions in NA markets.Partner closely with Sales and Marketing Science teams to deeply understand businesses' measurement pain points, form business requirements and prioritize solutions to influence the direction of product development.Partner with sales and marketing science on the debriefing of marketing campaign measurement. Make recommendations from insight to drive best practice and revenue growth.Define the go-to-market strategy for TikTok's ever-evolving measurement ads products. Partner with a range of cross-functional teams across the region to ensure flawless execution against this strategy.Set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and Global product teams.Monitor, research and analyze the data of the market by industry, dig up problems and opportunities.Work with regional sales team and client solution team to identify market opportunities and client requirements.Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.Sales enablement and product training.
Qualifications
Minimum Qualifications:Bachelor's degree or above.Excellent written and verbal communication skills.Logical thinking ability, analytical skills, good teamwork spirit, strong sense of responsibility and professionalism.5+ years of experience in the digital advertising industry.Market research experience, media agency analytics experience or product marketing experience with digital ad products.Experience working with clients on qualitative and quantitative measurement of marketing campaigns. An understanding of the measurement solutions provided in market and an ability to advise businesses on these.Understanding of how new privacy changes in the industry affects different measurement solutions for adoption.A commercial mindset with experience building business cases from market research and analysis.Ability to heavily influence stakeholders and teams to help bring to market and adopt key measurement products.Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life.Experience putting together pitches, proposals, and B2B communications that bring TikTok advertising products to life.Experience teaching and training sales and simplifying content for understanding and execution.Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking.
Preferred Qualifications:Experience in Identity/Basic tracking (pixel, SDK, S2S, Advanced Matching, etc.)MMP (Mobile Measurement Partners)Knowledge of Brand Lift Study, Marketing Mix Modeling, Sales Lift, Conversion Lift, Split Test, Clean Rooms, Private Lift, etc.
Job Information:
The base salary range for this position in the selected city is $148800 - $244000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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