Influencer Marketer
Tailored Brands Inc - Dublin, California, United States, 94568![Tailored Brands Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tailored Brands Inc
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Overview
is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of
Men's Wearhouse, Jos. A. Bank, Men's Wearhouse and Tux, and K&G Fashion . Our Canadian stores are operated under the brand name of
Moores
in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.
About the Job
We currently have an exciting opportunity for a Influencer Marketer position to join our Social Media team. In this role you will develop and execute strategies to identify and engage with high-quality creators that are well aligned to each brand and grow our community of influencers through strong relationship building.
What You'll Do | Key AccountabilitiesIdentification and recommendation of high-quality paid influencer partnerships that are strategically aligned to our brands, marketing goals and campaignsBuild relationships with prominent influencers and thought leadersEstablish an internal model for influencer compensation evaluation that sets pricing benchmarks for future planning and tracking of ROIManagement and execution of in-house paid influencer campaigns including strategic brief, campaign shortlisting, influencer outreach, negotiations, contracts, creative briefs, product education, store visits/fitting and content submissionNegotiating all partner agreements while working closely with Social Media Managers to secure paid usage rights.Research relevant industry experts, competitors, target audience and usersBrainstorm new, creative approaches to influencer campaignsKeep abreast of emerging trends, technologies and influencersLiaising with the marketing team to create and coordinate marketing strategies that work across different channelsDevelop, track, and maintain influencer and creator databasesAnalyze & report on the performance to quantify the effective of campaigns and drive scalable learnings to apply to future campaigns.Monitor and manage budget allocated to content creation including collaboration with Social Media Manager on influencer budgets.What You'll Bring | Skills & Experience
Bachelors degree in Marketing, Business, Communications or other related discipline5+ years' experience in Fashion, Retail or Social with at least 3 years in influencer marketing roleA balance of strong organizational, project management, and excellent design aesthetic are requiredExcellent capability with building both internal and external relationshipsEffective communication and interpersonal skillsFamiliarity with Influencer contracts and usage agreementsStrong collaborator who takes direction well and is a team-playerAble to multitask and pivot quickly and adapt easily to strategy or deadline changesKnowledge of category (major competitors, target users, industry trends)Strong project management skillsAbility to build and give impactful and influential presentationsProficiency in MS Word, PowerPoint, and ExcelExperience with TTCX, TTCM and Grin preferred or similar partnership programs/ influencer sourcing platformsExperience working with Micro, Macro and Celebrity level InfluencersExperience working within both the United States and Canadian markets a plusMust be collaborative with cross functional colleaguesPlease note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.
Work Environment, Physical & Mental Demands
Ability to sit and work at a computer keyboard for extended periods of timeAbility to stoop, kneel, bend at the waist, and reach dailyAble to lift and move up to 25 pounds occasionallyMust utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipmentHours regularly 40 hours per week, as work dictates, from a remote location in the U.S.Benefits
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.
Work-Life Balance
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
Meeting-Free Fridays (encouraged) | so you can catch up on work and self-developmentSummer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekendHoliday Early Departure | close out early the business day before a company observed holiday
The starting salary for this position is $48,700 - $70,000 and may increase to $93,300 depending on merit, length of service with the Company, and other factors. We take into consideration an individual's skills, background, and experience in determining final salary. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
Work Locations:
02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568Job:
Marketing & AdvertisingOrganization:
Tailored Shared ServicesShift:
Day Job