Senior Marketing Manager
Serenity Healthcare - Atlanta, Georgia, United States, 30319![Serenity Healthcare](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Serenity Healthcare
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Overview
Develop, implement, and manage comprehensive Google Ads strategies to achieve key business objectives, including lead generation, brand awareness, and revenue growth.Monitor, analyze, and report on campaign performance metrics using tools such as Google Analytics, Google Ads dashboard, PowerBI, and Active Campaign.Continuously optimize campaigns through A/B testing, bid management, and targeting adjustments to improve ROI and achieve KPIs.Work closely with the creative and content teams to develop compelling ad copy, visuals, and landing pages that align with campaign objectives.Communicate campaign results, insights, and recommendations to stakeholders, including senior leadership, in a clear and actionable manner.Manage and allocate marketing budgets for all lead generation activities across the marketing department including Google, ZocDoc, Influencers, SEO, and social media.Provide accurate forecasting and reporting on budget utilization and performance.Key Qualifications
A minimum of 7+ years of demonstrable experience managing marketing budgets, including Google & Meta ads, of over $300,000 per month.Strong analytical skills, with the ability to interpret complex data sets and make data-driven decisions.Expert proficiency in Google & Meta ad platforms along with tracking, conversion, and landing page technology to deliver ROI on allocated budget.Experience managing budgets, forecasting future results, and reporting on previous performance using various tools including PowerBI.Exceptional communication and interpersonal skills, with the capability to communicate effectively with senior management and departmental stakeholders.
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