Paid Media Specialist
GG Homes - San Diego, California, United States, 92189Work at GG Homes
Overview
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Overview
Key Responsibilities:
• Plan, execute, and optimize PPC campaigns on Google Ads. • Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates. • Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting. • Implement conversion tracking and attribution models to measure campaign effectiveness and ROI. • Stay updated on industry trends, best practices, and platform updates for Google Ads and other PPC channels. • Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives and campaigns. • Provide regular reports and insights to stakeholders on PPC performance, optimizations, and recommendations. Qualifications:
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field. • 2+ years of experience in PPC campaign management, preferably on Google Ads. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Proficiency in Google Ads, Google Analytics, and other PPC platforms. • Excellent written and verbal communication skills. • Ability to work independently and manage multiple campaigns simultaneously. • Detail-oriented with strong organizational skills. • Up-to-date with the latest trends and best practices in PPC and SEM. Compensation: $60,000+ yearly
• Key Responsibilities: • Plan, execute, and optimize PPC campaigns on Google Ads. • Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates. • Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting. • Implement conversion tracking and attribution models to measure campaign effectiveness and ROI. • Stay updated on industry trends, best practices, and platform updates for Google Ads and other PPC channels. • Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives and campaigns. • Provide regular reports and insights to stakeholders on PPC performance, optimizations, and recommendations.