DIRECTOR OF MARKETING - CANADA & USA
NPAworldwide - Rochester, New York, United States, 14600![NPAworldwide](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
DIRECTOR OF MARKETING
for Canada and USA.
HEAVY EQUIPMENT EXPERIENCE IS A MUST!!
The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy
JOB DESCRIPTION:
Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment
Review and manage the branding, positioning, and messaging of all business units
Further develop and evolve the brands under the FS Aftermarket organization
Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends
Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
Deliver marketing plan annually to key stakeholders and senior leaders
Collaborate with internal and external partners on various objectives and projects
Provide impactful analytics and insights into previous marketing projects
Manage project progression, ensuring priorities and timelines are met accordingly
Plan and execute product launches and promotional campaigns
Collaborate with the sales team to develop sales enablement materials and strategies
Oversee public relations efforts and opportunities
Ensure all marketing activities comply with legal and regulatory requirements
Other duties as assigned
This role with have 2 direct reports and 4-5 indirect reports.
Cross border travel will be required - 15% travel