Marketing Director
Advent Talent Group - Bloomington, Minnesota, United States,Work at Advent Talent Group
Overview
- Apply
Overview
Establish strategic marketing goals to increase market share and profitability while developing and executing comprehensive company messaging, brand growth, and sales support initiativesPartnerships & Budget Management : Negotiate rates, evaluate external partnerships, and develop annual communication plans in alignment with budget objectives to enhance the company's market leadership position.Brand Standards & Metrics : Implement and monitor brand standards and objectives for consistency, establish success metrics including ROI, and adjust strategies based on effectiveness.Digital Presence and Media Relations : Manage the company's website and SEO efforts, oversee web analytics, and handle media relations strategy, including writing press releases and maintaining key media relationships.Content Creation & Distribution : Direct the design, production, and distribution of all marketing materials, supervise the creation of educational and marketing videos, and ensure quality and consistency across all content.Market Research & Social Media : Conduct market research and focus groups to refine messaging and expand and manage the company's presence on social networking sites and relevant online platforms.Qualifications:Education & Experience:
Bachelor's degree in marketing or related field with a minimum of 5 years of relevant experience in a
manufacturing environment
plus at least 2 years of departmental budget management.Writing Skills:
Proficient in writing for various communication mediums, including email, web, direct mail, phone, and video.Technical Proficiency:
Advanced skills with Microsoft Suite (Word, Excel, PowerPoint, Outlook, Publisher) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).Industry Knowledge : In-depth knowledge of print production, direct mail, photography, print advertising, e-marketing, online advertising, website content management, and media relations in a manufacturing environment.Analytical Skills:
Experience with Google Analytics, Flash, HTML, and building success metrics and ROI models for marketing programs.Interpersonal Skills:
Strong communication, analytic, and interpersonal skills, with proven success in managing partners and vendors, and a strong understanding of digital and online marketing practices.Advent Talent Group is an Equal Opportunity EmployerAdvent Talent Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.