Sr. Marketing Specialist
The Ladders - Fairborn, Ohio, United States, 45324![The Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Ladders
Overview
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Overview
Duties & Responsibilities
Demand GenerationDevelop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leadsSupport website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user communityCollaborate with Inside Sales to identify and qualify leads to push through sales funnelAct as project manager on multiple projects simultaneously to ensure deadlines and objectives are metTrack & measure ROI on all marketing campaigns and activities. Provide regular updates to leadership team as well as recommendations for adjustmentsContent & Value Story Creation
Manage and create social media content, including targeted sponsored adsWork cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, testing, eblasts, presentations, customer testimonials, and videosBuild and execute brand strategy to create a unique identity in the construction marketMarket Development
Communicate and collaborate with sales and leadership team to identify new market potential, including new geographies and vertical markets, that align with the strategic direction of the company to drive brand awareness and education with key targets in the value chainStay abreast on macro-economic updates, as well as our customer/ competitive landscape and share key findings to teamCustomer Engagement
Discover, plan, evaluate tradeshows, events, lunch & learns, webinars, etc.Order & manage promotional items including customer giveawaysLearning & Development
Develop an in-depth understanding of our solutions to assist customers in selecting the right solution for the jobUnderstand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chainAttend approved customer visits, events & tradeshows to better understand customer needsLearn & embrace our selling process and CRM (Salesforce)Required skills:
3-5 years B2B marketing / market development experience marketing technical products / services to technical buyersA bachelor's degree in marketing, business, or related fieldAbility to gain technical knowledge of products and applicationsExperience in strategy development and executionProven ability to drive lead generation & conversionExperience in market research to better understand market potentialAnalytical thinker able to create insights & understanding from market dataStrong team player than can work cooperatively with others to drive results and goalsAbility to evaluate marketing activities and pivot quickly when neededProficiency in MS Office including Word, Excel, Power Point and Outlook as well as the Adobe suite of productsExperience with Salesforce CRMConsistently demonstrates initiative and a readiness to act on opportunitiesPassionate about continuous learning & growing the businessPrioritizes effectively and is highly organizedExcellent written and verbal communication skillsAbility to travelPreferred Qualifications:
Experience in video creation, from storyboarding to shooting and editingConstruction materials marketing experience a plusExperience with branding a plus
This position has two available openings.
Salary Range: $80,000 - $86, 000
About Us
READY TO JOIN A ROCK-SOLID FAMILY?
Carmeuse started out as a small family-run business in Belgium.
Today it's a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.
With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company's most treasured resources are its people.
Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to [redacted]. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.
About the Team
As a member of the Carmeuse Group, Mintek Resources, Inc. has provided solutions to the Environmental, Construction, Agricultural, Oil & Gas, Waste Water Treatment, Industrial markets & more, sincer 1994. Our solutions are economical reagents that assist with drying, modifying, stabilizing, neutralizing, and fixating soils, sediments, waste streams, & Contaminants. We are your one-stop shop for Calciment, quicklime, bed ash, fly ash, cement, hydrate lime, & more!
Mintek is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to [redacted]. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.