Creative Director
J&L Marketing, Inc - Louisville, Kentucky, us, 40201![J&L Marketing, Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at J&L Marketing, Inc
Overview
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Overview
Creative Director
with extensive experience in
paid media design
and
video production
to lead our creative team and shape our brand strategy. This individual will play a pivotal role in conceptualizing and executing creative campaigns that integrate data analytics and creativity to achieve optimal results. In addition to managing and inspiring our team of artists and designers, this individual will collaborate with cross-functional teams to ensure that our creative output aligns with our clients' goals and market trends.Creative Director Responsibilities
Lead Creative Brand Strategy: Develop and communicate a clear creative vision that aligns with the company's overall goals and brand identity, with a focus on paid media design and video advertising.Team Leadership: Lead and inspire a team of creative professionals, including graphic designers, videographers, and content creators, while fostering a collaborative and innovative environment that encourages the generation of fresh, impactful ideas.Conceptualize and Execute Campaigns: Collaborate with cross-functional teams to conceptualize and execute creative campaigns across various channels, ensuring consistency and alignment with brand guidelines.Video Production and Digital Marketing: Oversee and contribute to video production efforts, particularly in the OTT and CTV space. Integrate video content with digital marketing strategies, including paid media, to maximize engagement and ROI.Data-Driven Creative Decisions: Leverage data analytics to inform creative decisions and ensure that campaigns effectively reach target audiences and achieve business goals.Stay Current with Industry Trends: Keep abreast of industry trends, emerging technologies, and creative tools, particularly in video production and digital marketing, to maintain a competitive edge.Creative Director Requirements
Proven experience as a Creative Director or similar role, with a strong emphasis on paid media design, OTT and CTV video advertising, and video production.A strong portfolio showcasing successful campaigns and creative projects in the digital marketing or advertising space.In-depth knowledge of market trends, consumer behavior, and emerging technologies in digital marketing, particularly in data-driven creative strategies.Excellent leadership and team management skills.Proven ability to push creative boundaries, think outside the box, and bring fresh ideas to the table.Exceptional communication and presentation skills.Bachelor’s degree in Marketing, Communications, or a related field.Application Process Please note that we take your safety seriously and adhere to strict recruitment protocols. We will never conduct interviews via text, request money or personal information, or offer positions without official interviews. To apply for this position, use this job posting directly. If your qualifications align with our requirements, a member of our team will contact you via email to discuss the next steps in the interview process.Details
Location:
Louisville, KY
Submit your CV and any additional required information after you have read this description by clicking on the application button.Employment Type:
Full-TimeSalary:
$70,000 - $100,000 / per yearSkill Level:
Director
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