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American Stone is looking to hire a full-time Marketing Specialist for our Marketing Department Team.

We are looking for a Marketing Specialist to be part of our growing team to help tell our story to a wide audience. Your role involves coordinating social channels, contributing to campaigns, and creating engaging content. Join us if you have a knack for design, photography, and writing.

BENEFITS

You would also be eligible for a total benefits package amounting to as much as $7,000 more in annual income. This includes:

• Health Insurance
• Matching 401K
• 6 Paid Holidays
• Cell Phone Plan
• Tuition Reimbursement
• Paid Time Off

We are seeking A-players who possess a strong aptitude for systems-focused thinking and are passionate about systemology-the interdisciplinary study and optimization of systems. We look for individuals who want to be an integral part in driving impactful solutions to take our organization to the next level.

At American Stone, we take hiring seriously to ensure we bring the best talent onto our team. As part of our rigorous selection process, we will ask you to arrange references from former managers, colleagues, or other professional contacts who can verify your past performance, accomplishments, and workplace contributions. Please be prepared to provide accurate and up-to-date contact information for these references.

If this sounds like the position you've been looking for, apply now!


JOB DUTIES AND RESPONSIBILITIES

In this agreement, we spell out the many ways you, can positively impact the company's success and help us achieve our vision. Review the responsibilities in this document. For your convenience, your quarterly assessment in Odoo states these objectives in the same order you find in this document, and so to save time, create your quarterly report in this same order.

Job Title: Marketing Specialist - B2B Growth and Automation

Why We Need You


At American Stone, we're a trusted supplier of premium stone products for contractors, landscapers, and builders-We've got a long history of exceptional products and service, but we have hit market stagnation. We need a Growth Marketing Specialist to help build out automation campaigns, assist in transforming our website into a high-converting lead engine and build scalable systems that drive consistent B2B growth.


The Problems You'll Help Solve

B2B Lead Flow Gaps: Our contractor and landscaper partnerships lack dedicated lead nurturing-no email/SMS workflows, inconsistent follow-ups, and missed opportunities.

Growth Stagnation: Our marketing efforts need redirection towards improved customer experiences and effective growth campaigns. 

Operational Drag: Our team wastes hours on manual CRM updates, lead management, and repetitive tasks that should be automated. 



The Impact You'll Deliver

Increase in Lead Conversion: Build and optimize automated email/SMS workflows (Odoo, Shopify) to nurture prospects and move them through the funnel. 

Scalable B2B Pipeline: Develop targeted outreach campaigns to grow our contractor and landscaper network.

Team Efficiency Savings: Automate CRM (Odoo) processes, lead scoring, and follow-ups-freeing up hours for strategic work.

Increase in Branded Traffic: Help optimize our website and paid ads (Google, Meta, LinkedIn) to attract more high-intent B2B leads.


What You'll Own

• Lead Generation Engine: Optimize our website, landing pages, and ad campaigns (Google Ads, Meta, LinkedIn) for contractor/landscaper lead flow.
• Marketing Automation: Design and implement email/SMS drip campaigns (e.g., abandoned cart for bulk quotes, post-install nurture sequences).
• B2B Growth Strategy: Develop partnerships with trade associations, co-marketing campaigns, and referral programs.
• Data-Driven Optimization: Track CAC, lead-to-close rates, and funnel drop-offs-then refine campaigns for maximum ROI. Develop product spec sheets, competitor comparisons, and case studies to help sales overcome objections.
• Assist in building a library of demo videos, spec sheets, and pricing templates and other assets needed for faster quoting and increasing conversion.

Who We're Looking For

• 5+ years in growth marketing, preferably in B2B, construction, or home services.

Proven automation experience (CRM workflows, email sequences, lead scoring).
• Paid media expertise is a plus (Google Ads, Meta, LinkedIn for lead gen).
• Basic technical SEO skills (optimizing for keywords like "contractor stone supply near me").
• A builder mentality: You thrive in ambiguity-no playbook? You'll write it.
• 
A collaborator: You'll work closely with sales and creative to build what they actually need.

Why Join Us

Own growth for a legacy brand with massive untapped potential as part of a newly formed collaborative marketing team.

ABOUT AMERICAN STONE

American Stone is a supplier of a wide variety of stone and related products for landscaping, masonry, construction contractors, and retail DIY customers. It all began with 2 brothers deciding to create their own success with a quarry stone. We now operate 5 retail store locations and 25 quarries throughout. We pride ourselves on quality products and great customer service in order to provide the best experiences for our clients. They look to us as their masonry experts and we work to meet those expectations!

We are family-owned and operated and constantly growing. We have a team of professionals who are the key to our growth and success. They bring the skills and experience that gets the job done.

APPLICATION REQUIREMENTS

• Resume
• Cover letter
• Portfolio/samples: Submit URL(s) or upload portfolio samples to support your application.

ARE YOU READY TO JOIN US?

We understand your time is valuable and that is why we have a very quick and easy application process. If you feel that you would be right for this full-time position, please fill out our initial 3-minute, mobile-friendly application so that we can review your information. We look forward to meeting you!