Head of Marketing & Creative
The People Brand - Manhattan Beach, California, United States, 90266Work at The People Brand
Overview
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Overview
excellence. o Foster
an environment of creativity and innovation within the marketing and creativeteams.o Ensure all marketing materials and campaigns are on-brand and align with the overallstrategic goals.o Develop and manage a cohesive brand story that resonates with target audiences andstrengthens brand loyalty.Brand Managemento Strengthen and elevate brand identity and positioning in the market.o Ensure consistent and cohesive brand messaging across all marketing channels andtouchpoints.Digital Marketing:o Lead digital marketing efforts including SEO, SEM, social media, email marketing, andcontent marketing to drive online engagement and sales.o Oversee the development and execution of digital campaigns that increase brandawareness and customer acquisition.Campaign Management:o Plan, execute, and measure the effectiveness of marketing campaigns, promotions, andproduct launches.o Collaborate with creative teams to produce high-quality marketing materials andcontent.Partnerships and Collaborations:o Identify and build strategic partnerships and collaborations that enhance brand visibilityand reach.o Manage relationships with external agencies, influencers, and media partners.Market Research and Analytics:o Conduct market research and analyze data to inform marketing strategies and tactics.o Monitor and report on marketing performance metrics, providing actionable insights tooptimize campaigns.Team Leadership:o Lead, mentor, and develop a high-performing marketing and creative team.o Foster a collaborative and innovative team culture that aligns with brand values andgoals.Qualifications:• Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role withinthe footwear, fashion, or lifestyle industry.• Proven track record of developing and executing successful marketing and creative strategies.• Strong understanding of digital marketing, social media, and e-commerce.• Excellent leadership, communication, and interpersonal skills.• Ability to think creatively and strategically, with a strong analytical mindset.• Proficient in marketing tools and platforms, including Google Analytics, social mediamanagement tools, and CRM software.• Demonstrated ability to oversee creative direction and man$130,000 - $160,000 a year#J-18808-Ljbffr