Vice President of Sales and Marketing
Employment Resource Group - De Pere, Wisconsin, United States, 54115![Employment Resource Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Employment Resource Group
Overview
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Overview
A prominent company in the outdoor industry is seeking an experienced Vice President of Sales and Marketing to lead strategic initiatives that drive revenue growth, increase market share, and enhance brand awareness. This executive role requires a visionary leader with a proven track record in sales and marketing, particularly within the hunting or outdoor industry.
Duties:
Strategic Planning and Execution:
Develop and implement comprehensive sales and marketing strategies aligned with the company’s business objectives. Identify market opportunities and trends to maintain a competitive edge and set ambitious goals for the sales team.
Sales Leadership:
Lead, mentor, and motivate the sales team to achieve and exceed targets. Build and maintain strong relationships with key customers, distributors, and partners. Oversee the development of sales plans, forecasts, and budgets.
Marketing Leadership:
Drive marketing efforts through innovative campaigns across various channels, including digital, print, social media, and events. Enhance brand visibility and manage the company’s online presence.
Product Development and Innovation:
Collaborate with product development to ensure customer needs and market trends are incorporated into new products. Provide input on product features, pricing, and positioning to ensure market competitiveness.
Data-Driven Decision Making:
Utilize data and analytics to measure the effectiveness of sales and marketing initiatives. Monitor market trends, customer feedback, and competitor activities to inform strategic decisions.
Team Development and Collaboration:
Foster a collaborative and high-performance culture within the sales team. Provide ongoing coaching, development, and support to ensure professional growth and success.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of seven years of experience in sales and marketing leadership roles, preferably within the hunting or outdoor industry.
Proven ability to drive revenue growth and achieve sales targets.
Strong understanding of digital marketing, e-commerce, and social media strategies.
Excellent leadership, communication, and interpersonal skills.
Strategic thinker with the ability to execute plans and deliver results.
Passion for the hunting industry and outdoor activities is highly desirable.
Why Apply:
A dynamic work environment with opportunities for professional development and career advancement.
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health insurance and a 401k with a match.
This is a unique opportunity for a driven sales and marketing professional to take on a leadership role in a company that is at the forefront of the outdoor industry. If you are passionate about driving growth and making a significant impact, this role offers both the challenge and the rewards you seek.
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