Performance Marketing Analyst
CarGurus LLC - Cambridge, Massachusetts, us, 02140Work at CarGurus LLC
Overview
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Overview
As a
Performance Marketer , you will be responsible for assessing industry trends and marketing and product performance to inform investment decisions, as well as owning data analysis across markets to optimize efficiency of our program. In this role, you will work cross functionally with Marketing, Product, Engineering and Finance to provide novel insights in support of our strategic decision-making. This role is a combination of analytics, strategy, and marketing. A successful candidate will love data, testing hypotheses, challenging assumptions, and understanding how different functional pieces work together to ultimately provide data-driven recommendations to accelerate growth of our program.What you'll doOwn traffic forecasting and financial modeling to inform consumer marketing investment – including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
Build, manage and optimize paid performance campaigns in our international markets
Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
Own traffic and conversion reporting across all business units, including exploring trends and spotting anomalies
Conduct deep dives & analytical investigations into inconsistent trends in data
Synthesize findings into actionable insights and recommendations
Communicate results, key insights and recommendations to key partners and senior leadershipWhat you'll bring0-2 years of professional experience with a background in strategy consulting, finance or marketing/product analytics
Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
Bachelor’s degree in an analytical or social science major (e.g. math, statistics, economics) preferred
Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
Self-motivated, well-organized and detail-oriented
Strong communication and interpersonal skills
Expert in Microsoft Office suite required; experience with SQL and business intelligence tools (Looker, Tableau) strongly preferredWorking at CarGurusWe reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.We welcome allCarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only
you
can bring to CarGurus.
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