Area Director, Marketing & Business Development-IV
Simon Property Group - Lawrenceville, New Jersey, United States,Work at Simon Property Group
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Overview
Job Location:
Quaker Bridge MallPRIMARY PURPOSE:This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.PRINCIPAL RESPONSIBILITIES:The successful candidate’s responsibilities will include, but not be limited to:Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property.Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming.Flawlessly executes all national and/or regional SBV programs and initiatives at the field level.Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses, and media expenses as appropriate to support platform programming, Simon initiatives, and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI.Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives, and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share.Coordinate all shopping centers visual merchandising, signage, and advertising programs.Maintain effective media relations by fielding media calls and preparing responses.Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Twitter (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility.Oversee management and budget of the Guest Services including the hiring and training of Guest Service Managers, assisting in hiring Guest Services Associates and monitoring job performance of all Guest Services staff.Assist the Guest Services Managers in driving the gift card programs at all centers.MINIMUM QUALIFICATIONS:BA or BS degree with emphasis in sales, marketing, or business.4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.Knowledge of retail management, marketing, and advertising and working knowledge of the media industry.Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success.Flexibility to work varied schedules including weekends and evenings.Strong team building and coaching skills.Ability to handle multiple projects simultaneously.Some overnight travel required.Ability to think strategically.LEADERSHIP CAPABILITIES:Strong organization and coordination skills.Strong team building and coaching skills.Ability to handle multiple projects simultaneously.About Us
Simon is a global leader in retail real estate ownership, management, and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe, and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers.In addition to our high-quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50+ year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.If you require assistance or need to request an accommodation due to a disability, please email CandidateAccommodations@simon.com. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.
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