Vice President Performance Marketing - Remote
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Overview
Company name:
Realogy Holdings CorpLocation:
Madison, NJ, United StatesEmployment Type:
Full-TimePosted on:
Oct 05, 2022Profile:The Vice President of Performance Marketing is a key leader responsible for building Anywhere Real Estate’s performance marketing strategy and operations approach. The VP will establish a team to work with agencies and internal groups to propel incremental lift across all business units!This position will work with executive leadership to build an attribution-focused marketing strategy, drive demand across Anywhere, optimize the corporate marketing tech stack, and identify future talent needs for the teams!Responsibilities:Lead the development of the marketing attribution model to demonstrate the impact of marketing initiatives on revenue.Unify business units onto a consistent tech stack that allows for the execution of optimized digital marketing campaigns (i.e. ESP, DAM, social, web, etc.).Lead all aspects of the development and implementation of dashboards. Use dashboards to provide greater clarity and insight (both how and why) into digital marketing initiatives across business units.Coordinate measurement and analyses of media, promotion, and campaign performance. Leverage data trends to present recommendations to craft development of marketing strategy.Select and manage any outside consultants needed to complete marketing tech stack implementation.Implement an outstanding performance marketing plan crafted to achieve pipeline goals, both in consumer and franchise sales.Build a roadmap of multi-channel lead generation programs and campaigns for targeted segments and personas.Coordinate and lead paid media strategy, budget, and coordination with outside agencies.Collaborate with marketing team members and agencies on campaign concept, content requirements, buyer’s journey development, and digital marketing execution across various channels (e.g. paid media, email marketing, organic, content marketing, ABM platforms).Understand our customers, the reasons they buy, and the overall market landscape. Work with the team to turn these insights into effective go-to-market strategies for customer acquisition.Lead and mentor a team of impactful marketing operations and performance marketing professionals.Qualifications:Bachelor of Art or Bachelor of Science degree in Marketing, Communication or similar subject area preferred; and/or training and equivalent combination of education and experience.10 years of prior marketing experience with at least 6 years of digital marketing experience.Experience in developing and implementing digital strategies. A proven track record to leverage research and analysis to drive judicious direction, standard methodologies, and process improvements.Experience using tools such as Salesforce Marketing Cloud, DAM platforms, social listening platforms, ad tech, and web analytics to drive efficiency and achieve goals.Strong analytical skills, with experience deploying scalable testing frameworks and growth marketing programs.Deep understanding of lead lifecycle management: lead optimization, routing and scoring, database management, nurture streams, pipeline and revenue attribution.Company Info:Anywhere is a global franchisor of some of the most recognized brands in the real estate industry. Our Franchise Group delivers value to agents and brokers through powerful marketing, sales support systems, training, mentorship, and tools & technology that help to fuel their success in a competitive real estate environment.At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed.EOE AA M/F/Vet/Disability
Do you have the right skills and experience for this role Read on to find out, and make your application.#J-18808-LjbffrRemote working/work at home options are available for this role.