Principal Associate, In-App Marketing Strategist| Retail Bank
Capital One National Association - Mc Lean, Virginia, us, 22107![Capital One National Association](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Principal Associate, In-App Marketing Strategist | Retail Bank We are looking for a creative, detail-oriented, and analytical Principal Associate In-App Marketing Strategist to support the Retail Bank’s marketing efforts in our Capital One app. This role is critical to the success and evolution of our channel. You will be a key player on a team dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation, and deepen customer engagement.Within this role, you will own a broad range of campaigns and be responsible for the management and optimization of our in-app marketing campaigns to drive growth and achieve business goals; this includes campaign management, creation and execution of testing plans, and driving continued monitoring and optimization. You will collaborate with our broader Bank Marketing team to coordinate strategies across channels and ensure our campaigns are fully integrated. You will also work with our Product and Technology partners to understand their roadmaps and drive channel innovation and process improvements.The ideal candidate will have experience managing marketing campaigns within short-form channels - developing campaign intent, test & learn strategy development, creative development, customer journey mapping & orchestration, stakeholder socialization & communication, and performance tracking & optimization.Comfort working within ambiguity and navigating an ever-changing business landscape will be critical to success in this role. The ideal candidate will also have a keen eye for data & analytics, and experience turning data into actionable recommendations.Responsibilities:
Support development, execution, monitoring, and optimization of marketing strategies within our Capital One owned applicationsLead new creative development for in-app marketing placements in partnership with internal creative teamsMap out and build campaign audiences and customer journeys to support the broader channel strategyWork with other channel strategy leads to coordinate campaigns and customer journeys across multiple channelsContinuously monitor campaign performance and identify opportunities for in-flight enhancementsPartner with teams across the Bank and Enterprise to ensure campaigns are aligned with broader organizational goals and roadmapsManage stakeholder communications and expectations throughout the campaign lifecycleRecommend new testing opportunities to inform audience & creative optimization and drive business growth in an efficient & profitable mannerIdeal candidate will have the following skills:
Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracyAble to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguityUnderstands how to map out a customer journey and build a strategy around thatPassion for data and using analytics to tell stories and make decisionsHighly effective communicator and storyteller, both written and verbalAble to balance “big picture” strategic thinking with detailed campaign planning and executionThrives in an ever-changing business environmentResourceful, innovative, and creative thinkerAbility to work in a fast-paced environment is a plusBasic Qualifications:
Bachelor’s degree or military experienceAt least 2 years of experience in product marketingAt least 2 years of experience planning, executing, and analyzing marketing programsAt least 2 years driving creative strategy and developing optimization frameworksAt least 2 years of experience mapping out, planning, and managing customer journeysPreferred Qualifications:
Masters Degree in business or marketing5+ years in app marketing experience5+ years of experience in financial services marketing5+ years of experience with Salesforce Marketing Cloud or similar marketing automation platforms or Customer Data PlatformsAt this time, Capital One will not sponsor a new applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace.
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