Digital Marketing Specialist
Connelly School of the Holy Child - Potomac, Maryland, United States, 20854Work at Connelly School of the Holy Child
Overview
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Overview
Building an inclusive and diverse school community is a priority for Holy Child, and we are committed to hiring faculty and staff with diverse experiences, backgrounds, to empower our students to connect, belong, and grow.PRIMARY JOB AND RESPONSIBILITIES:•
Primarily responsible for the coordination of Holy Child's social media efforts, creating and scheduling written, photographic, video, and other content for multiple digital platforms to increase community engagement and awareness about Holy Child along with monitoring the platforms•
Assist the Communications Director and Associate Director in developing a digital strategy based on metrics, feedback, and innovation, looking regularly for improvement opportunities•
Responsible for analyzing and documenting key drivers of website performance, including the impact of social media, paid media tactics, site changes, and events•
Oversees SEO management in conjunction with website provider and maintains awareness of industry SEO best practices•
Prepare monthly social media marketing performance reports and provide high-level insights and key learnings•
Contributes to the development of school marketing materials, including paid advertising, print collateral, and direct mail pieces•
Assist in the creation of digital templates and infrastructure to support communications such as newsletters, calendars, and portals, in conjunction with other team members in the Communications department•
Assists with other School projects or events, as neededThe Ideal Candidate Possesses the Following Characteristics:•
Marketing expertise; effective management and promotion of brand identity and development of messages for use with a broad range of constituencies•
Experience with website design and management; familiarity with Finalsite is ideal•
Strong story-telling skills and ability to identify “stories” for marketing to core constituencies•
Excellent written communication skills, including proofreading and copy-editing•
Experience planning, shooting, and editing short and long-form video content•
Familiarity with design, and video editing platforms such as Canva and Final Cut Pro•
Ability to work independently and proactively•
A self-starter with the capacity to build relationships and engage students, parents, staff, and colleagues•
Strong organizational and planning skills with the ability to think strategically and creatively•
Ability to manage multiple projects with varied timelines, sometimes on tight deadlines•
Demonstrated ability to build strong working relationships across multiple departmentsRequirements•
Bachelor's degree Marketing, Communications, Journalism, Multimedia Content, or other relevant area of formal academic training•
A minimum of 2-3 years of experience in marketing and communications, superior digital marketing skills, and a strong grasp of communications-industry best•
Experience in website management, social media platforms for marketing, and paid digital advertising, familiarity with Meta Business Suite and Manager, Google Ads, and Google AnalyticsBenefitsMedicalHealth Savings AccountDentalVisionLife insuranceFlexible Spending AccountsPaid time offProfessional development assistance403 (b)Discount on TuitionBuilding an inclusive and diverse school community is a priority for Holy Child, and we are committed to hiring faculty and staff with diverse experiences and backgrounds, to empower our students to connect and grow. Our Core Values are Believe, Belong, and Become!Looking for a dynamic work environment where you can Believe, Belong & Become your greatest self?If yes, please apply by visiting us athttps://www.holychild.org/about-us/employment