Generac Power Systems
Senior Art Director
Generac Power Systems, Waukesha, Wisconsin, United States, 53188
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The
Senior Art Director
is a strategic, creative thinker/art director who will craft ideas to enhance our company brands, product lines across our many products and channels of distribution. They will develop and manage integrated marketing campaigns across diverse businesses; and collaborate with other marketing personnel and creative team members to deliver in all types of media including web, digital, advertising print, sales support tools, direct mail, and video. The person in this role will work closely with the Creative Director and the Senior Writer but must also be able to concept and work independently.
Essential Duties:
Lead the creative vision in partnership with the VP Creative director and internal brand partners
Ability to develop and produce creative concepts through execution
Oversee the aesthetic and visual direction of the brand’s visual identity
Work closely with creative, marketing and product teams to conceptualize and design audience-focused marketing communication materials
Concept, plan, and oversee brand/product shoots.
Work with creative and marketing team members to help develop efficient workflow and processes
Assist in managing creative teams both internally and externally.
Design for all marketing needs, across all media, including work for seasonal marketing campaigns, branding initiatives, web and print work such as POS signage, print ads, sales materials, emails, etc.
Other duties as assigned
Minimum Requirements:
Bachelor's degree or equivalent experience
6 years’ experience writing and editing in a marketing environment
Knowledge / Skills / Abilities:
A strong portfolio that demonstrates competency in art direction and design that meets marketing strategy objectives
Command of Adobe Creative Suite
Familiarity of Microsoft Office
Strong communication and presentation skills. Ability to work on multiple projects and produce great visual solutions under tight deadlines within a fast-paced environment
Ability to set accurate project schedules and work-flow process under significant workload
Ability to successfully persuade/influence team members, sell ideas effectively and deliver results
Attention to detail and successful follow through
Team player, with positive attitude towards the creative process and strong understanding of consumer marketing objectives
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The
Senior Art Director
is a strategic, creative thinker/art director who will craft ideas to enhance our company brands, product lines across our many products and channels of distribution. They will develop and manage integrated marketing campaigns across diverse businesses; and collaborate with other marketing personnel and creative team members to deliver in all types of media including web, digital, advertising print, sales support tools, direct mail, and video. The person in this role will work closely with the Creative Director and the Senior Writer but must also be able to concept and work independently.
Essential Duties:
Lead the creative vision in partnership with the VP Creative director and internal brand partners
Ability to develop and produce creative concepts through execution
Oversee the aesthetic and visual direction of the brand’s visual identity
Work closely with creative, marketing and product teams to conceptualize and design audience-focused marketing communication materials
Concept, plan, and oversee brand/product shoots.
Work with creative and marketing team members to help develop efficient workflow and processes
Assist in managing creative teams both internally and externally.
Design for all marketing needs, across all media, including work for seasonal marketing campaigns, branding initiatives, web and print work such as POS signage, print ads, sales materials, emails, etc.
Other duties as assigned
Minimum Requirements:
Bachelor's degree or equivalent experience
6 years’ experience writing and editing in a marketing environment
Knowledge / Skills / Abilities:
A strong portfolio that demonstrates competency in art direction and design that meets marketing strategy objectives
Command of Adobe Creative Suite
Familiarity of Microsoft Office
Strong communication and presentation skills. Ability to work on multiple projects and produce great visual solutions under tight deadlines within a fast-paced environment
Ability to set accurate project schedules and work-flow process under significant workload
Ability to successfully persuade/influence team members, sell ideas effectively and deliver results
Attention to detail and successful follow through
Team player, with positive attitude towards the creative process and strong understanding of consumer marketing objectives
Physical Demands
: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.