Associate Director, Category Marketing UFS North America
ENGINEERINGUK - Englewood Cliffs, New Jersey, us, 07632
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Overview
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Overview
Employer:
Unilever
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below. Location:
Englewood Cliffs, New Jersey, United States Salary:
Competitive Closing date:
1 Mar 2025 Sector:
Legal, Marketing, Advertising and PR Role:
Associate Contract Type:
Permanent Hours:
Full Time ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. Unilever Food Solutions is a business built by Chefs, so we know what you face every day in the kitchen. Everything we do is focused on making your life a little easier. Our purpose is to Free Chefs to love what they do. The NAM Foods Team sits at the heart of the portfolio and innovation transformation to go hand in hand with the business target and the market needs. So, if you thrive on challenge and want to be part of a progressive, ambitious and fast-paced team which embraces the digital first world to get closer to your customer, leverages lean and agile ways of working to move and learn fast, then this is a role for you! JOB PURPOSE We are searching for an experienced Associate Director, Category Manager to take Global strategy and leverage local insight to strengthen the existing portfolio and build the future portfolio for Out-of-Home across Scratch Categories. This role's focus is on the Scratch category and its main Unilever brands, as well as UFS brands. This category is a key strategic choice for the business as well as the widest and most complex portfolio that extends from Bases to Sauces, Soups, Entrees etc - covering categories that are big, profitable and face high competition in the markets. Category performance and adherence to UFS strategy is key to deliver total UFS's growth ambition. Responsible for driving core along with establishing a clear roadmap for sub-brands within the portfolio, craft their growth acceleration and market winning plan. Devise a clear roadmap for all sub-categories within Scratch whether to Accelerate, evolve or defend play basis market understanding, growth potential and our right to win. Innovation and Renovation Project Management, delivery, strategy, Portfolio Transformation and Brand Communication. Own portfolio positioning, sustainable growth strategy and strategy into action to win market share, including net revenue management. Drives the full Operator Lifecycle: Work closely with Operator Experience Marketing to understand the Customer Experience (CX). Own local Category Strategy and Innovation / Rejuvenation roadmaps, as well as 'Brand-Led Growth' initiatives. Lead business transformation via owning progressive innovation platforms, being able to drive network/virtual teams globally to think and act differently. Understand deeply Scratch category insights and foresights-- from trends to tensions, opportunities and competition. Ensure Global Category Strategies reflect key insights from NA. Define growth strategy for Scratch to capitalize trends and tailwinds, or fix the tensions. WHAT WILL YOUR MAIN RESPONSIBILITIES BE Country & stakeholder management. Digital. P&L reviews and analysis. Budget ownership. WHAT YOU WILL NEED TO SUCCEED 10+ years International Marketing experience required including innovation management and delivery. Brand / Category management experience required. Innovation & Renovation project management. Ensure impactful innovation on the core/ pack/ price architecture to growth and increase profitability. Price position and tracking. Creates Purpose-led brand content for Innovations & top 10's for key touch points. Responsible for Sales enablement Unilever Food Solutions in the foodservice (B2B) part of Unilever. Strategy into Action: Develops strategy to drive growth & customer experience. Business acumen: Deep Understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys. Customer Centricity. Creative & Persuasive Content Performance Measurement & Analysis. Leadership You are an inclusive motivator of people. You are responsible for your own results and as a manager, you also need to motivate others to deliver with passion. Critical SOL (Standards of Leadership) Behaviors PERSONAL MASTERY : Sets high standards for themselves. PASSION FOR HIGH PERFORMANCE : Generates intensity and focus to motivate people to deliver results at speed. TALENT CATALYST:
Invests in people - coaches individuals and teams to realize their full potential. PURPOSE & SERVICE:
Has humility, understanding that leadership is service to others. CONSUMER LOVE:
Invests time inside and outside to understand the needs of consumers. BUSINESS ACUMEN:
Creates sustainable growth with purpose. Pay:
The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus:
This position is bonus eligible. Long-Term Incentive (LTI):
This position is LTI eligible. Benefits:
Unilever employees are eligible to participate in our benefits plan. ------------------------------------ Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com.
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