Associate Product Marketing Manager, CoolingIrvine, CA/ Full-timeYour ResponsibilitiesThe Associate Product Marketing Manager reports to the Head of Product Management and is responsible for strategic input to product management as well as execution from concept to product launch. This includes describing requirements, closely collaborating with the team, accepting or rejecting work results, and steering the project by tracking and forecasting its progress.As an entrepreneur, the Associate Product Marketing Manager facilitates creativity; encourages innovation; and is comfortable with change, ambiguity, debate, conflict, playfulness, experimentation, and informed risk-taking. The Associate Product Marketing Manager will be accountable for the business field/category in regards to deriving products from consumers’ pain & gain points as well as their shopping behavior. Based on the analysis of the trends, the Associate Product Marketing Manager will define the future roadmap requirement and drive the globally aligned roadmap to successful launch. They would be responsible for steering the development of the product along with budgetary steering of resources to ensure metrics like cost, quality, and timeline are met. The cross-functional project manager will be the co-pilot in this effort. As the individual responsible for the product’s success, the product owner provides guidance and direction for everyone involved in the development effort and ensures that tough decisions are made. At the same time, the product owner must be a team player who relies on close collaboration with the other team members, yet has no formal authority over them.Be the consumer champion: Create project plans and roadmaps with consumer insights inputs and execute products that fulfill market and consumer needs.Brief and guide market research (e.g. ethnographic studies, qualitative, quantitative, etc.) to implement product projects in partnership with Consumer Intelligence ManagerDefine consumer insights-driven vision and strategy utilizing tools like design thinking and business model validationAnalyze, compile and define market requirements concerning trends, consumers, competitors, and distribution based on the consumer journey framework / supported by cross-functional expertsDerive user stories and core user experiences from the insights. Translate the user stories to feature setAccountable for defining the product strategy along with other stakeholders from development, operations management, design, brand, etc.Accountable for the regional product roadmap, achieving synergies on the global level in alignment with Global product team, setting implementation timeline and Implement roadmap by initiating product projects, take ownership of the Product Project/ Product Business CaseCompile all product-related consumer knowledge and translate into product requirements (with own consumer insight & user experience specialists)Steer product development projects incl. driving and deciding project in terms of product requirements & specificationPartner with Global Product Owners on the feature predevelopment roadmapOperationalize product strategy, including product improvement, feature prioritization, costing,and release (feature roadmap program)Setting deadlines and ensuring that projects remain on schedule and budget working with project management office and individual project managersWork closely with project sponsor, cross-functional teams, and assigned project managers to plan and develop scope, deliverables, required resources, work plan, budget, and timing for new initiativesIdentify key requirements needed from cross-functional teams and external vendorsBudget responsibility for projects and be accountable for delivering against established business goals/objectivesManage and create launch toolkit assets in conjunction with the Product Sell-Through Manager and the Brand Marketing team. Responsible to ensure assets are accurately representing the product and product features and provide guidance with regards to consumer-driven insights to drive compelling creative execution.Analyze and report marketing and POS trends leading to product development decisionsTimely and regular reporting of project progress required to senior leadership in North America and GlobalPublic speaking via senior leadership calls and presentations, trade show attendance, media commentary, and other events may be requiredStandard business analytics metrics to be evaluated and reported on including P&L status on a regular basis.Other duties as assignedYour ProfileBachelor’s degree (business administration, marketing) – RequiredMaster's Degree (business administration, marketing) – Preferred3-5 Years of Experience (category management, product management, product marketing, innovation management, user research, project management) – RequiredOptimistic, creative, and motivating personality, with excellent problem-solving skillsMarket and consumer knowledge, knowing customers and stakeholdersSensing of market gaps and resulting product opportunitiesEnd-to-end understanding of the value chain and in-depth knowledge of the product development processExperience in definition and development of new products and integration into the existing portfolio of products and brandsLinking and leveraging digital product potentialsAbility to reflect consumer requirementsAwareness of critical future capabilities based on strategic ambition and existing gaps, ability to close those gaps and set further trendsDecision-making skills based on different resolution of available dataStrong collaboration/ communication skills in dealing with different stakeholders, sought-after networker & partner; ability to align different parties, including customers, users, development, operations, and management. The Product Owners are the voice of the customer, communicating customer needs and requirements and bridging the gap between different parts of the organizationAnalytical, planning, and negotiation skillsTravel required based on business needs; domestic and internationalTravel Percentage – 30%Your Pay & BenefitsThe pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.Benefits offered include the following:Medical, dental, vision, life insurance, short and long-term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the calendar month following the date of hireEligible to participate in the 401(k) plan, which offers a fully vested 100% employer match on the first 4% of compensation contributed by employeesAnnual employer-funded profit-sharing dependent on company profitabilityOpportunities for employees to participate in a company-sponsored Wellness plan and earn lower medical care premiums2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.Unlimited paid vacation for all Director and above level positions.The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line)40 hours of paid personal leave (Production Line)12 days of paid holidays per year (max 8 hours paid per day)Employee, friends, and family discount program for company products.BSH provides ongoing product training, uniforms, computer tablet, cell phone, and a company vehicle for eligible positions.Further informationPlease visit career.bsh-group.com and learn about what makes BSH a Top Employer!At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.This position is eligible for the Employee Referral Bonus program.We participate in E-Verify.
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Associate Product Marketing Manager, Cooling