Director of Sales & Marketing, Indiana Publishing
Society for Scholarly Publishing - Bloomington, Illinois, us, 61791Work at Society for Scholarly Publishing
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Director of Sales & Marketing
provides direction and strategy for IU Press Sales and Marketing efforts and works closely with fellow directors to develop, implement, and monitor the long-term strategic plan. Providing strategic oversight for sales and revenue, the Director manages the processes and activities of book sales and revenue generation. Providing oversight for marketing and publicity, the Director plans and ensures the successful coordination of these efforts. The Director also provides leadership for the Sales and Marketing team, mentors, supports, and evaluates the performance of marketing managers, and ensures that the team’s goals align with the broader goals of Indiana Publishing.The Director of Sales & Marketing is a member of the Indiana Publishing management team. In collaboration and consultation with the Associate Directors of Indiana Publishing, the Editorial Director, and the Director of Operations, the Director of Sales and Marketing develops comprehensive marketing and sales strategies for each primary area of acquisition identified in the acquisitions strategic plan. The Director oversees the planning and implementation of sales strategies, collaborates with authors, and provides budget analysis and forecasts for all IU Press monograph titles. The Director will lead a team of three which includes: 1) Journals Marketing & Exhibits Manager, 2) Scholarly Marketing & Publicity Manager, and 3) Marketing & Social Media Manager. Additionally, the Director plays an active role in soliciting and evaluating regional trade titles and regularly engages with vendors, authors, and faculty and staff. The incumbent will cultivate and maintain an inclusive organizational culture, model intellectual curiosity, and encourage innovation toward a sustainable future. The Director of Sales & Marketing reports to the IU Libraries’ Associate Dean of Scholarly Communication & Publishing/Director of Indiana Publishing. This position may work remotely.Responsibilities The Director of Sales & Marketing will:Work with fellow directors to develop, implement, and monitor the strategic plan, including the coordination and development of the overall publishing program, and to establish proper margins for the list.Provide leadership and support for the Sales and Marketing team, currently comprised of three marketing managers, provide regular performance reviews, and apply equitable hiring and promotion standards.Develop and manage marketing plans, set priorities, and provide daily and long-term direction for marketing and sales strategies and activities that support the goals of the strategic plan.In collaboration with the Editorial Director, conduct analysis of data and trends to forecast and monitor sales performance, manage seasonal lists, and prepare financial projections and reports.Develop and manage the budget for sales and marketing programs.Facilitate and plan sales opportunities and participation in scholarly conferences. Attend select sales and conferences as needed.Coordinate and maintain relationships with a diverse range of outside vendors, authors, and faculty. Work with customer service to manage customer issues.Apply targeted marketing strategies and leverage strategic relationships to connect with potential customers.In collaboration with members of the Indiana Publishing management team, contribute to the ongoing development of publishing services, models, and resources.About Indiana Publishing Indiana Publishing leverages the capabilities and expertise of Indiana University (IU) Libraries’ Scholarly Communication department and Indiana University Press to enable access to a broad range of scholarship through a variety of publishing services, solutions, and products. Indiana Publishing is committed to supporting a variety of sustainable models and formats for disseminating research and scholarship, transforming and strengthening publishing services and opportunities, and addressing the challenges of the scholarly communication and academic publishing ecosystems. Through progressive publishing initiatives, Indiana Publishing advances the mission and goals of Indiana University by supporting local, regional, and international scholarship that has a global impact.Under the administrative leadership of IU Libraries’ Associate Dean of Scholarly Communication & Publishing, Indiana Publishing includes resources and support for open, hybrid, and print journals, print and open scholarly monographs, IU conference proceedings, grey literature, and open educational resources and eTexts.Required Qualifications
Bachelor’s degree in Business Administration, Marketing, and/or Advertising. Combinations of education and experience will be considered.A minimum of five years of sales and marketing experience in the publishing industry.A minimum of two years of supervisory experience.Demonstrated knowledge of current issues and trends in academic publishing, scholarly communication, open access, copyright and intellectual property, including new forms of publishing and scholarly communication.Demonstrated knowledge of marketing principles and best practices.Demonstrated ability to analyze and report on sales data.Demonstrated ability to communicate clearly both verbally and in writing with diplomacy and tact.Demonstrated ability to work independently and in collaboration with colleagues in other departments.Demonstrated ability to manage and prioritize multiple complex projects.Strong interpersonal skills including the ability to motivate others.Excellent organizational skills and detail oriented.Strong computer skills including database management and the Microsoft Office Suite, especially Excel, Word, and PowerPoint.Ability to travel internationally.Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status, or protected veteran status.
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