Search Marketing Specialist
Overdrive Interactive - Boston, Massachusetts, us, 02298![Overdrive Interactive](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Overdrive Interactive
Overview
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Overview
Search Marketing Specialist (PPC)
Overdrive is seeking candidates for the position of Search Engine Marketing Specialist. The applicant should have
2 years
of experience with paid search programs (Google AdWords, AdCenter...). The SEM Specialist will be responsible for planning, implementing, analyzing and optimizing our paid search marketing campaigns using Overdrive's suite of campaign management and tracking tools. Candidate must be energetic and ready to learn in a fast-paced high-growth environment.
Responsibilities
Plan, implement, manage, analyze and optimize paid search engine marketing campaigns
Compile and document campaign analysis, performance reports and measure ROI for assigned clients
Proactively learn about search engine behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications
Work directly with account managers and clients in deploying paid search strategy
Requirements
Four year degree
Experience with Google AdWords, Google Editor, Google Analytics, Google PLA, CSE's
Proficient Excel skills including the use of pivot tables, Vlookup's...
Excellent communications skills, oral and written with an analytical approach
Positive, professional and outgoing. Able to work independently and as part of a team
Entrepreneurial instincts with Uncompromising attention to detail
Must be highly organized with the ability to multi-task under very tight deadlines.
Benefits
Health and Dental insurance
401(k) retirement plan with company matching contribution
Flexible spending accounts including: commuter and child care benefits
Vision care discounts
Paid vacation and holidays
Competitive salary
Employee referral bonus
Long term disability
Life insurance
Accidental death insurance
Industry training
Free healthy snacks, coffee and teas
Contemporary open-loft office space
Fun parties and office culture
Please include salary requirements with all responses. No phone calls please. EOE.