Associate Director, HCP Marketing and Salesforce Engagement
Galderma - Georgetown, Kentucky, United States, 40324![Galderma](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Associate Director, HCP Marketing and Salesforce EngagementLocation: Boston (Hybrid)Description:As our new
Associate Director of HCP Marketing and Salesforce Engagement , you will support the development of strategic initiatives and promotional efforts for healthcare providers, focusing on the Atopic Dermatitis indication and salesforce effectiveness, in preparation for the launch of Galderma’s first-in-class specialty biologic treatment for atopic dermatitis. The role partners closely with key stakeholders within the global and US cross-functional teams including the US Salesforce as well as external partners, and directly reports to the Director, HCP Marketing and Engagement.
Key Responsibilities:Lead for the Atopic Dermatitis launch marketing plan and associated materials.Lead overall training content strategy, development and rollout plan of field sales training for HCP materials in partnership with sales training to ensure rapid adoption, optimize effectiveness of material execution and ensure confidence in key messages and brand strategy.Lead the development and implementation of tactical launch tools and respective training plans as identified with the brand plan to create a differentiated brand experience that drives HCP engagement and nemolizumab uptake.Develop and drive a rep engagement strategy to maximize selling effectiveness and tactical pull-through, including but not limited to educational touchpoints, communication plan, contest development/management and selling skills pull-through.Build a measurement plan to track and optimize performance HCP tools and training tactics.Act as a brand steward, leading collaborative touchpoints within matrix enterprise including field intelligence and co-creation project teams.Identify emerging trends within direct promotion channels and apply insights to the development of initiatives and marketing tactics and/or materials.Identify, help lead the build and manage new direct selling tools and capabilities.Support the annual business planning process.Lead projects through the material approval process.Develop and work with KOLs to validate and optimize brand strategies and tactics.Manage agency partners to include tactical planning and scope process, budget, and performance.
Key Qualifications:Bachelor’s degree in marketing, communications or business with a master’s degree preferred.7+ years of pharmaceutical industry experience, of which 4+ years in a commercial marketing function required.Past sales/field experience required.Launch experience required.Experience with regulatory/material approval process required.Comprehensive analytical/strategic thinking skills; demonstrated ability to utilize data/customer insights in decision-making (data to insights, to action) required.HCP branded marketing experience preferred.Experience with launching specialty/biologics for treating chronic conditions preferred.Strong ability to understand and translate science.Cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners).Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively to senior leaders and external customers.Ability and confidence to work effectively and with a sense of urgency across a global matrix enterprise, and to influence without authority.Adaptability, resilience and tenacity and ability to quickly pivot.Proficient in English, MS Office; especially Word, Excel, and PowerPoint.Availability to travel >20% time.
What we offer in return:You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps:If your profile is a match, we will invite you for a first virtual conversation with the recruiter.The next step is a virtual conversation with the hiring manager.The final step is a panel conversation with the extended team.
Our people make a difference:At Galderma, you’ll work with people who are like you and people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer’s Rights:This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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