Communication and Marketing Specialist, CoPA
Chapman University - Orange, California, United States, 92613![Chapman University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Position InformationPosition Title
Communication and Marketing Specialist, CoPA
Position Type
Regular
Job Number
SA35924
Full or Part Time
Full-Time 40 Hours Weekly
Fair Labor Standard Act Classification
Exempt
Anticipated Pay Range
$66,560 - $70,000
Position Summary InformationJob Description Summary
Working closely with Dean to develop and implement communications, publicity strategy, and events for the College of Performing Arts (CoPA). Support and collaborate with administrators, faculty, staff, and Strategic Marketing and Communications (SMC) colleagues to implement CoPA marketing, communications, public relations, and event goals. Identify and communicate with target audiences, draft messaging for CoPA dean, faculty, and programs, and orchestrate tactics to deliver messages. Responsible for writing, editing, print, website, and social media associated with CoPA to maintain the accuracy, currency, consistency, and quality of communications. Participate in relevant CoPA and SMC marketing, communications, public relations, and event planning meetings. Assist with events, including publicity. Supports the Dean. Other duties as assigned.
Responsibilities
Communication and marketing activities
Working closely with the Dean to develop and implement communication strategies and activities that support our recruitment efforts by promoting awareness of the distinctiveness and excellence of the student experience in CoPA. Develop, Implement, and Monitor an Annual CoPA Marketing Campaign plan.Collaborate with Strategic Marketing and Communications (SMC) to design, proofread, and produce marketing and promotional materials for institutional level publicity or branding projects. Ensure CoPA adheres to branding guidelines established by SMC.Advise Dean on best practices in different communication mediums as well as University's branding protocols. Make recommendations for innovative ways to support recruitment.Compile, coordinate and maintain website and social media updates, print materials, and photography.Maintain a master calendar and track schedule of communications, production, and distribution of social media communications, web, and print.Collaborate with Legal Affairs to engage independent contractors when necessary.Work with approved vendors to ensure quality and timely delivery of goods and/or services.Design, produce, write, and edit copy and content for social media, websites, blogs, fact sheets, newsletters, brochures, etc.Ensure cost-effective, strategically targeted creation of publicity materials for CoPA events.Work with the dean and/or department chairs to determine and administer project budgets.Review and develop written content for social media and print media platforms.Identify and coordinate CoPA advertising opportunities.Compile, analyze, monitor, and evaluate the effectiveness of CoPA marketing efforts.Coordinate use of surveys and other market research instruments to collect appropriate information, as assigned.Maintain current of new social media, web, and print tools and research market instruments.Publicity and Service to the Dean
Collaborate with Strategic Marketing and Communications (SMC) to plan and coordinate publicity and marketing for institutional level events when CoPA is involved.Publicize events through social media, websites, PR, and print media.Maintain photo archive for CoPA. Provide support for photographic coverage and/or coordinate with SMC for a Chapman photographer for CoPA events and performances.Provide guidance and leadership to staff in areas of communications and publicity.Support the Dean in the areas of publicity and communication.Required Qualifications
Proven ability in designing and producing creative marketing and promotional materials, preferably within a performing arts context.Experience using social and print media to promote an organization or service.Three to five years' professional experience in public relations environment or related field.Bachelor's degree (preferably in PR, Communications, English, or related subject) and/or combination of experience and education.Strong communication skills to consistently generate and manage all ongoing university coverage, news, and publicity.Excellent writing, proofreading, editing, and oral and digital communication skills.Strong knowledge of Microsoft Office including Word, Excel, PowerPoint, and Outlook.Technical skills to learn enterprise systems and design tools needed for the position.Proven ability to prioritize and complete tasks efficiently and accurately in a busy work environment.Strong analytical skills to assess situations and provide sound recommendations.Demonstrated tact and diplomacy and ability to maintain confidentiality.Highly organized and attention to detail a must.Strong interpersonal skills with a diverse group of individuals at all organizational levels.Strong commitment to customer service and teamwork.Desired Qualifications
Familiarity with performing arts or related venues.Experience in content management for social media and web design.Experience in Project Management and Time Management.Special Instructions to Applicants
Chapman University is an equal opportunity employer committed to fostering a diverse and inclusive academic global community. The University is dedicated to enhancing diversity and inclusion in all aspects of recruitment and employment. All qualified applicants will receive consideration for employment without regard to any characteristic protected by state or federal law.The University encourages members of underrepresented groups to apply. More information on diversity and inclusion at Chapman University can be found at www.chapman.edu/diversity.Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening.Minimum Number of References
3
Maximum Number of References
3#J-18808-Ljbffr