B2B Technology Marketing & Communications Accelerations Analyst
INSPYR Solutions - San Jose, California, United States, 95199![INSPYR Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
(Client) is looking for an experienced marketing and communications professional to work with our Verticals and Business Accelerator team, which is launching and nurturing high growth businesses and providing innovative technology solutions for our customers. This role will help build a strong presence in the US government vertical by bringing a deep understanding of the IT decision maker customer audience and developing foundational marketing and communications materials.
How you will contribute:Audience insights and trends: provide insights into the target IT decision maker buyer and influencer audiences, buying considerations, and government technology procurement regulations and trends to inform marketing, communication, and product portfolio development.Help shape foundational marketing & communication strategy including competitive benchmarking, messaging, and editorial calendarMarketing content creation: Craft compelling marketing and communications content such as thought leadership articles, bylines, internal and external blog posts, webinar/ event presentations, digital advertising, etc. in partnership with internal cross-functional teams and external agency partners.Earned & social media: Develop and execute earned media strategy, including pitching stories and product news, creating media lists and coordinating outreach. Shape social media strategy, prioritizing most critical channels to build and complement Logitech's social ecosystem, and support executionSales enablement: Lead work on solutions guides, pitch decks, product datasheets, training courses, and other sales enablement materials to be activated across a range of touchpoints.Industry partnerships: identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues.Key Qualifications:
8+ years of relevant B2B marketing and communication experience in the technology sectorDeep understanding of and marketing/communication experience with the US government IT decision maker buyer audienceAbility to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectivesStrong writing and editing skillsCreative problem solver with an entrepreneurial spirit and positive attitudeTrack record of delivering exceptional business resultsWillingness to travel up to 15%Bachelor's degree preferredOur benefits package includes:
(EXCLUDE on perm placements)
Comprehensive medical benefitsCompetitive pay401(k) retirement plan...and much more!
About INSPYR SolutionsTechnology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.