Director of Marketing - Tech Consulting
InRhythm - New York, New York, us, 10261![InRhythm](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at InRhythm
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Overview
Event Management and Community Engagement :Organizing various events like monthly client lunch and learns, CTO roundtables, quarterly hackathons, training sessions, and meetups.Managing communication rhythms including client- and talent-focused newsletters.Building networks of positive sentiment and engaging with potential clients and consultants.3.
Product Marketing and Content GenerationDevelop a deep understanding of our technology consulting services and products and identify unique selling points. Create compelling messaging and positioning that resonates with target audiences.Create high-quality marketing collateral, including product website content, brochures, whitepapers, case studies, and blog posts, to educate and engage our target audience. (In partnership with other teams at InRhythm - Sales, Delivery, Practices - to gather necessary information)Work closely with the sales team to provide them with the necessary tools, materials, and training to effectively communicate the value proposition of our services and products including presentations, SOWs, and proposals.Create and cultivate Customer Advisory Board to help integrate customer feedback in product updates and innovation.4.
Lead Generation and Industry Presence :Setting up inbound and outbound lead generation programs, focusing on client and talent outreach through targeted account-based marketingImplementing social media and public relations strategies on platforms like Glassdoor, Github, Stackoverflow.Enhancing industry presence through senior management participation in events and creative marketing initiatives.5.
CEO Brand & Relationship Management:Curate and manage the CEO's outward-facing image and engagements, inclusive of:Social media, blog posts, white papers and articlesSpeaking engagements relevant to CEO and InRhythm's expertiseIndustry events, conferences, and client activitiesNon-profit events and initiativesManage CEO's website, employee communicationManages the CEO's Top 100 Client Relationships through tailored engagement programs, such as:Regular cadence for communication / marketingScheduling meals / coffees to re-connectSending gifts / insights on semi-regular basis (i.e. Books, person-specific gifts, InRhythm Swag)Organizes and/or identifies enriching networking and development opportunities aligning with the CEO's personal and professional growth parameters (i.e. industry execs worth connecting with, networking dinners)Must-Have:Proven experience (8+ years) in a marketing role in the technology consulting or professional services spaceExperience working in a fast-paced hands-on environmentExcellent strategic thinking, problem-solving, and decision-making abilitiesExpertise in product positioning and product marketingDemonstrated success in developing and implementing successful marketing campaignsProficiency in digital marketing, including SEO, SEM, email marketing, and social mediaStrong analytical skills and experience with marketing analytics toolsExceptional communication, presentation, and interpersonal skills.Creative mindset with the ability to think outside the boxResults-oriented and able to meet deadlines in a fast-paced environmentBachelor's degree in marketing, business, or a related field.Nice to have:Experience marketing to independent workers (e.g. consultants, contractors) as well as those with technical backgrounds (e.g. engineers, designers)At InRhythm, we firmly believe that our employees' diverse backgrounds and experiences set us apart and drive our collective success. We are committed to being an equal opportunity workplace where anyone, regardless of race, religion, color, sex, age, national origin, physical disability, mental disability, military status, veteran status, marital status, registered domestic partner or civil union status, sexual orientation, gender, gender identity, medical condition, and/or any other status or condition protected by applicable law, can join our ranks and feel at home. We encourage you to apply to join our community of thought leaders and practitioners. Come and be celebrated and supported by the InRhythm team!