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The Content Creator at Aslin Beer Co is part of the growing Marketing team responsible for creating on-brand, engaging, and entertaining content across all of our channels. In addition to creating brand-centric material, CTA content aimed at driving business to Aslin’s 5 public taprooms, driving beer sales at retail, and ticket sales for events, is also a key priority. Aslin has a legacy for distinct and effective social media content and is looking to once again stand out from the crowd with original, compelling video and photography. The right candidate will lead a robust online life, employing a deep understanding of the latest trends and tactics to effectively reach audiences and grow brands. A talented videographer and photographer will be considered. A candidate with a proven track record creating sticky, shareable and stand-out content is what we’re looking for. Are you obsessed with comedy, music, and film? Do you love making an impact with your own creations? Do you have an eclectic sense of style across different mediums? If so, Aslin wants to hear from you. Let’s make something of real value together and have fun doing it. In our design, and voice, Aslin likes to put a mirror up to pop culture and refract it through our particular lens. For someone who likes to riff, might be into satire, and generally likes to cause mischief in a lighthearted way, working on content for Aslin could be a fantastic fit. ESSENTIAL DUTIES AND RESPONSIBILITIES Utilize photography, videography, and design skills to develop creative and on-brand visual content for Aslin. Pitch and develop original content concepts When it comes to social media, you run the algo. The algo doesn't run you. Level-up our content game across social media channels and launch our TikTok beyond relevancy, to primacy. Put your wit to the test and engage our community and beyond. Provide ideas for new content creation. Film and edit in-house promotional videos Coordinate promotional photoshoots and production photos Manage and coordinate work with outside art services and printers to meet deadlines of deliverables Work with the Aslin Marketing team to develop marketing materials. Work with Marketing team to develop creative concepts to drive growth and engagement across Aslin’s channels including social media, email, website, advertising, sales distribution, and front-of-house. Work effectively across departments / functions to assist in the creation and execution of the marketing calendar. Knowledge and understanding of social media platforms and their respective best practices and emerging trends (i.e. Instagram, TikTok, Facebook, Twitter, Youtube, etc.). Work within an established content strategy and marketing structure so that content is consistent with our brand voice, style, tone, and goals. Capture new beer and food pictures, videos. Ensure all internal and external communications are visually consistent with the Aslin brand. Help implement Aslin's "voice" across marketing platforms, adhering to Aslin's brand guidelines, company-wide. Manage digital inventory of label and merch art. IMPORTANT SKILLS AND ABILITIES Shooting and editing content, fluent with video production for digital / social platforms Product photography Adapting and editing industry-specific content to be understood by a general audience Strong creative thinker; brainstorming and concepting experience a plus Fluent with Adobe Creative Cloud programs Articulate communicator with excellent interpersonal skills Strong teamwork skills and the ability to work collaboratively Ability to work efficiently, meet deadlines, and handle multiple assignments Organized, reliable self-starter with the ability to prioritize and multitask Ability to maintain professionalism and quality work in high-pressure situations BENEFITS Medical, Dental, & Vision benefits 401K with match Paid Time Off Discounted merchandise Discounted beer SALARY $65,000 - $75,000 Depending on Experience SCHEDULE + LOCATION Monday to Friday Weekend availability Alexandria, VA 22304: Reliably commute or planning to relocate before starting work (Preferred) TO APPLY Please submit a cover letter detailing why you're qualified and motivated to change the content game for Aslin and include links to your portfolio.

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