Marketing Specialist
Bitner Henry 56 Group - Hagerstown, Maryland, us, 21749![Bitner Henry 56 Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Bitner Henry 56 Group
Overview
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Overview
Reporting to the Marketing Manager, the Marketing Specialist creates and implements marketing campaigns that target either prospects or current customers.Besides campaigns, they create and manage an array of content. This content includes article posts, web page content, marketing materials for our sales agents, and training materials for staff.The Marketing Specialist will track and report on metrics for the marketing department.Responsibilities
Design and implement marketing campaignsProduce promotional materials including letters, postcards, social media posts, and email newslettersUpdate website content and monitor search engine performanceRetrieve and sort mailing list data from our CRM for campaignsPrepare reports by collecting and analyzing sales dataOversee organization and distribution of training materials for staffUse various sources and methods to improve the accuracy and grow the size of our prospect database.Perform other tasks related to the general functions of the Marketing departmentRequirements and skills:
3 or more years of marketing experienceDemonstrated strong writing skills, persuasive and informativeGood graphics design ability with demonstrated workAbility to work independently on projects that work towards the overall goals of the departmentFamiliar with creating content, preferably in a business environment, in a variety of forms such as written, visual and multimediaDesired attributes for the Marketing Specialist:
You are perceptive to how the audience will receive the communication.You can sometimes work for longer periods of time with minimal social contact.You like being a part of a smaller team in a company.You can balance pride in your work with receiving constructive feedback.You can reliably deliver work in a professional manner.How much insurance knowledge is required?
Insurance knowledge is not required. Most content that you produce will come from knowledge sources that already exist.As you progress, you will begin to learn terms and concepts related to insurance and how it’s sold that will clarify how to effectively communicate in this industry.Education
High School graduate, college degree preferred.A degree in Marketing, Business, Communications, or English is a plus.3 years of marketing experience.Physical Demands
Physical demands: While performing the duties of this job, the employee is occasionally required to walk; stand; sit; use hands; reach with hands and arms; balance; stoop; talk and hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.Work environment: medium-paced, minimal noise, team orientation with solo projects.Rewards
Dental InsuranceHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceAbout Bitner Henry
Founded in 1938, Bitner Henry is now a fourth-generation family-owned and operated insurance agency that retains the core values of professionalism, integrity, and caring. Now serving insurance needs in a nine-state region, Bitner-Henry provides personal, business, church, and social service insurance to meet their clients’ needs. You can learn more about Bitner-Henry at www.bitnerhenry.com.
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