Marketing Manager
HeyDay Homes - Chicago, Illinois, United States, 60290Work at HeyDay Homes
Overview
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Overview
Key responsibilities include:
•
Strategy
- Spearhead the strategy and execution of direct marketing across multiple channels including email, direct mail, SMS, and push notifications to drive client engagement, conversion, and growth. •
Project Management & Operations
- Oversee the project management of all marketing functions; manage the CRM, create lead funnels, create and execute campaigns, and oversee the technologies and automation that drive leads and sales; create and maintain a marketing manual that documents all systems and standards for events and marketing; track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing; track sales numbers and report weekly. •
Event Planning & Marketing:
Collaborate with brand partners, sponsors, and marketing coordinator to plan and execute all aspects of 5-6 in-person events a month. Work closely with the CEO to market each event, ensure we hit our participant goal, and add all event leads into our sales funnel. •
Strategic Brand Partnerships:
Cultivate and maintain relationships with external stakeholders, such as local businesses, media partners, sponsors, community organizations, and influencers, to maximize brand exposure and drive collaborative marketing initiatives. •
Client & Community Engagement:
Innovate and scale our lifecycle marketing program to enhance client retention and loyalty; enhance client communication, ensuring that our messaging fosters a deep client loyalty and engagement while aligning with our brand values; create and manage a membership/ambassador program through the creation of user-generated content, client stories, testimonials, and referrals. •
Database Management
: Collaborate with CEO and team to ensure CRM systems are efficiently utilized, integrated, and updated to enhance their potential for marketing campaigns; track database growth and oversee implementation of the customer relationship management (CRM) system to nurture and enhance relationships with past client database as well as new inbound leads; build and oversee all workflows, make sure all leads are on appropriate follow-up plans/campaigns. •
Graphic Design:
Create and produce all marketing materials for a variety of stakeholders, including listing brochures, social media content, email newsletters and event invitations, ensuring consistency and adherence to industry regulations and Keller Williams policies. •
Social Media + Ads Management:
Manage social editorial calendar and lead publishing of all social media content to connect with target audiences; build brand awareness by engaging relevant influencers and high-reach fans on social media channels; develop and monitor Google and Meta Ad campaigns to drive targeted traffic and generate leads for the business. •
Photography + Videography
: Assist with basic photography, videography and editing for social media, YouTube and email marketing campaigns. Plan and manage photo and video shoots as needed. Qualifications: • 3+ years of experience in marketing or branding. • Excellent writing, editing, communication skills and project management skills. • Excellent at navigating computer software such as Google Drive, Slack, and CRM systems. • Results-oriented with high attention to detail, ability to multitask, and meet deadlines in a dynamic, fast-paced team environment. • Strong customer service and interpersonal skills with a high level of responsiveness. • Knowledge of the real estate industry is a plus. Compensation: $80,000 yearly
• If you have a wide range of marketing experience building, implementing, and managing marketing systems, and creating and implementing marketing and branding strategies, all while helping to develop the foundation for a growing business, we want to hear from you. The successful candidate will thrive in an entrepreneurial environment, be able to take initiative without waiting for direction, be learning-based, and be able to work hands-on in the business, while also developing and documenting the systems for the future. This full-time role is based out of Lincoln Park in downtown Chicago. Evening and weekend availability is required to attend company and client events. The ideal candidate has a passion for real estate, the client experience, leadership, systems, and marketing, as well as the desire to grow as a leader in an entrepreneurial team environment.Key responsibilities include: • Strategy - Spearhead the strategy and execution of direct marketing across multiple channels including email, direct mail, SMS, and push notifications to drive client engagement, conversion, and growth. • Project Management & Operations - Oversee the project management of all marketing functions; manage the CRM, create lead funnels, create and execute campaigns, and oversee the technologies and automation that drive leads and sales; create and maintain a marketing manual that documents all systems and standards for events and marketing; track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing; track sales numbers and report weekly.
• Event Planning & Marketing: Collaborate with brand partners, sponsors, and marketing coordinator to plan and execute all aspects of 5-6 in-person events a month. Work closely with the CEO to market each event, ensure we hit our participant goal, and add all event leads into our sales funnel.
• Strategic Brand Partnerships: Cultivate and maintain relationships with external stakeholders, such as local businesses, media partners, sponsors, community organizations, and influencers, to maximize brand exposure and drive collaborative marketing initiatives. • Client & Community Engagement: Innovate and scale our lifecycle marketing program to enhance client retention and loyalty; enhance client communication, ensuring that our messaging fosters a deep client loyalty and engagement while aligning with our brand values; create and manage a membership/ambassador program through the creation of user-generated content, client stories, testimonials, and referrals. • Database Management: Collaborate with CEO and team to ensure CRM systems are efficiently utilized, integrated, and updated to enhance their potential for marketing campaigns; track database growth and oversee implementation of the customer relationship management (CRM) system to nurture and enhance relationships with past client database as well as new inbound leads; build and oversee all workflows, make sure all leads are on appropriate follow-up plans/campaigns. • Graphic Design: Create and produce all marketing materials for a variety of stakeholders, including listing brochures, social media content, email newsletters and event invitations, ensuring consistency and adherence to industry regulations and Keller Williams policies. • Social Media + Ads Management: Manage social editorial calendar and lead publishing of all social media content to connect with target audiences; build brand awareness by engaging relevant influencers and high-reach fans on social media channels; develop and monitor Google and Meta Ad campaigns to drive targeted traffic and generate leads for the business. • Photography + Videography: Assist with basic photography, videography and editing for social media, YouTube and email marketing campaigns. Plan and manage photo and video shoots as needed.