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About The Company

Braze is a leading customer engagement platform that connects consumers with brands in a meaningful way. With a mission to help brands create lasting connections, Braze enables marketers to deliver personalized experiences at scale, using real-time data across various channels. Recognized as a Great Place to Work in multiple countries, Braze fosters a collaborative, inclusive, and fun culture. With a global presence and a commitment to employee development, Braze is constantly evolving to ensure success for both its clients and its team members.

About The Role

We are seeking an Organic Social Media Strategist to join the Braze Marketing Team. In this role, you will be responsible for driving and executing the organic social media strategy across platforms like LinkedIn, Twitter (X), Instagram, YouTube, and more. This position requires a blend of creativity, brand expertise, and data-driven practices to grow Braze's social media presence, engage with our audiences, and tell the stories that elevate our brand in the customer engagement space.

Reporting to the VP of Corporate Marketing, you will create platform-specific content, oversee community management, analyze performance, and collaborate with internal teams to ensure a unified approach. You'll also explore emerging platforms like TikTok and Threads, helping to expand Braze's presence and amplify content.

Responsibilities

• Develop and implement an organic social media strategy that aligns with company and marketing goals.
• Create a wide range of content (videos, animations, images, carousels, copy) for social channels.
• Manage and maintain a social content calendar, ensuring timely production and delivery.
• Experiment with new platforms like TikTok and Threads for expanded reach.
• Work closely with paid social teams to align organic strategies with paid campaigns.
• Monitor and manage community interactions on LinkedIn, Twitter, Instagram, and YouTube.
• Amplify relevant content from executives, partners, customers, and industry thought leaders.
• Measure and analyze social media performance, optimizing strategies for better engagement.
• Stay current with industry trends and platform updates to keep Braze ahead of the curve.

Requirements

• A minimum of 6 years of professional experience in social media marketing, preferably in B2B tech or customer engagement.
• Strong project management skills with a proactive approach to social media campaigns.
• Ability to balance data-driven insights with creative content strategies.
• Exceptional written and verbal communication skills.
• Experience with Canva, Figma, and other social media management tools like Sprout Social.
• A collaborative, inclusive mindset with the ability to work with cross-functional teams.
• Proficiency in video/photo editing and using social advocacy tools.

Compensation

• Base Salary: $102,000 - $114,750/year
• On Target Earnings (OTE): $120,000 - $135,000/year (including bonus/commission)

Benefits

• Competitive compensation, including equity grants.
• Comprehensive benefits: Medical, dental, vision, life, and disability.
• Flexible paid time off and retirement plans.
• Family services, including fertility benefits and paid parental leave.
• Professional development through formal career pathing and tuition reimbursement.
• Community engagement opportunities and annual Volunteer Week.
• Collaborative, transparent and fun culture.

Equal Opportunity

At Braze, we strive to create equitable growth and opportunities both within and outside the organization. We are committed to offering all candidates a fair, accessible, and inclusive experience. Our hiring process is designed to ensure that every candidate is given equal consideration, regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. If you’re uncertain about meeting all the criteria, we encourage you to apply. We’d love to meet you!

Seniority Level

Associate

Employment Type

Full-time

Job Function

Marketing

Industries

Technology, Information and Internet