Director, Digital Marketing & E-Commerce | Remote
LifeWay - New York, New York, United States,Work at LifeWay
Overview
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Overview
is seeking the
Director, Digital Marketing
& E-Commerce - Remote.
If you have a passion for finding the right blend of art and science in a digital-first world while leveraging data to deliver insights that help Marketing drive business forward then we’d love to hear from you. You will lead the Digital Marketing
& E-Commerce teams and strategy for Lifeway to extend our digital reach and engagement with prospective and current customers. You will own and drive the Strategic Planning, Execution, Measurement & Optimization of the overall digital experience to engage and convert B2B church leader personas (primary) and provide for a consumer (D2C) commerce path to purchase.
The Lifeway Digital Marketing
& E-Commerce team is a thoughtful, creative and clever team charged with determining how to best get our message across the digital landscape. When 99% of the ecommerce and B2B marketing out there looks the same, great experience design is just as important to being seen & heard as the campaign message. This is where you come in.
We are looking for a leader to bring paid media, web experience, marketing automation, SEO and analytics together to deliver impactful, boundary-pushing results. Help us thoughtfully push the envelope on the future of integrated digital marketing and customer experience.
Why
Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at
team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
#LI-Remote
Responsibilities
Leads and mentors a team of digital marketing professionals, fostering a culture of continuous learning and innovation.
Develops and implements a comprehensive digital strategy
Leverages paid media, organic social, SEO, email, SMS and websites to enhance customer experience and drive growth
Drives and stewards the Lifeway.com experience by owning the overall & layered web strategy
Understands and orchestrates hybrid customer journeys which deliver frictionless experiences
Position’s Lifeway as the knowledge resource that is it while also providing industry leading products
Leverages the website(s) to engage and support customers across their integrated digital journeys (acquisition, retention, expansion)
Oversees the development and optimization of Lifeway’s automated journeys, SMS campaigns and email communications (promotion, nurture, newsletters, etc.)
Collaborates closely with the lifecycle and content, events and ministry teams to create a meaningful experience for the church
Oversees all aspects of paid media campaigns, including search engine marketing (SEM), display advertising, social media advertising, and retargeting efforts
Optimizes budget allocation for maximum ROI
Leads the team in collecting, analyzing, and interpreting digital data
Leverages tech and best practices to create a culture of testing and optimization across all digital channels
Uses insights to inform business decisions, optimize digital marketing strategies, and enhance customer engagement
Streamlines marketing operations through effective management of tools, technologies, and processes
Ensures alignment with overall marketing and business objectives, as well as best practices & compliance with relevant regulations
Evaluates digital tech stack to ensure right technologies are employed and fully utilized
Drives key results, increases efficiency of team and extends digital reach across customer journey
Leverage and manage external resources where needed
Some travel required, occasionally overnight
QualificationsEducation Required
Bachelor's degree in Business, Marketing, or related fields
Required Skills, Experience, & Knowledge
Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
10+ years of digital marketing experience (performance marketing, search, online advertising, social, email)
Must include a combination of ecommerce and B2B lead generation
5+ years of people management experience
Salesforce, Google Analytics, Headless CMS, and B2B experience
Success in coaching, leading, and managing a team
Track record of business planning and P&L management experience
Demonstrated commitment to results and ability to see the big picture as it relates to Lifeway business overall with eCommerce & lead generation specifically
Proven understanding of digital technologies and best practices, including those related to ecommerce and lead generation management, digital marketing and eCommerce operations
Critical intrapreneurial mindset and skills, proven ability to integrate with Sales and IT teams
Proven business planning and P&L management experience
Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
Experience working in a complex matrixed environment
Member and/or actively involved in an evangelical Christian church
Preferred Skills, Experience, & Knowledge
MBA, strongly preferred
Adobe Analytics, Marketing Cloud, Contentful, Optimizely experience, preferred