Business Development & Marketing Associate
BrightStar Care of Fredericksburg - Fredericksburg, Virginia, us, 22403![BrightStar Care of Fredericksburg](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BrightStar Care of Fredericksburg
Overview
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Overview
The Business Development and Marketing Associate is responsible for developing the territory for a growing home care agency in an effort to increase sales. They will do this by establishing and maintaining contacts with health care professionals that will develop into sales leads and managing all digital marketing initiatives. They will have a strong presence in the community, have a strong understanding of digital marketing, and actively promote the BrightStar brand.
Benefits:
Weekly pay with direct deposit
Paid Time Off (PTO)
Eligible for a 401k retirement plan
Health/Dental insurance
Position Requirements
Responsibilities:
Business Development and local marketing:
Call on healthcare facilities, physicians, clinics and eldercare facilities in order to generate sales/referrals for both HealthCare Staffing and Private Duty.
Meet or exceed established sales targets.
Develop Marketing Plan for new or existing territory.
Join and attend area networking and chamber groups.
Seek, develop, and participate in marketing opportunities in the community.
Establish working rapport with health care professionals in the territory.
Digital Marketing:
Online advertising management and sponsored content; includes social channels, search and PPC management
Social media management
Content creation
Website management; includes page updates, local blogging, custom pages.
Qualifications:
Bachelor’s degree in marketing, business management or communications, preferred.
Proven ability to generate leads and monitor referrals, to manage a sales territory, maintaining and building relationships with new and existing contacts.
A minimum of one year experience in the home healthcare industry, preferred.
Experience with public speaking (in addition to presentation skills). Strong at persuasive and educational writing and speaking.
Demonstrate exceptional interpersonal skills, multi-tasking and problem solving.
Demonstrate working knowledge of health care in home and within institutional settings.
Comfortable with closing/asking for business.
Exhibit outstanding organizational skills and a service attitude towards the community.
Requires valid driver’s license, reliable transportation and insurance.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.