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Brkthru was founded with a client-centric philosophy in an industry where service is often overlooked. Our mission is to be the preferred partner of local advertisers and agencies, creating and managing successful paid digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Our campaigns reach customers on digital devices such as smartphones, tablets, computers and digital TV.

We are guided by our core values and we center them in the hiring process and our workday to build teams that exemplify Positive Attitude, Caring, Contribution, Communication, and Trust.

Why Brkthru?

We are a close-knit team of highly experienced marketing and digital media professionals who care about their clients, their business, and their media campaigns. Our client-first philosophy sets us apart, with a 90% client satisfaction rating and equally impressive client retention to prove it. We are growing quickly, ranking on 2022 and 2023 Inc 5000’s Fasting Growing Companies in America list, showcasing the success of our marketing strategy and employee additions, winning in a time of change.

The Opportunity:

As an SEM Specialist, you’ll be joining a dynamic programmatic media buying team and play a key role in the success of our client’s campaigns and goals. The SEM Specialist is ultimately responsible for setting up, executing, and optimizing client’s campaigns. As an integral player on your team, you will ensure a campaign’s success and find creative ways to say YES to our clients.

Location:

Brkthru operates as a fully remote company with occasional mandatory travel for training and offsites, provided with advance notice. We uphold the expectation that all team members maintain a dedicated and reliable workspace, free from distractions, to ensure optimal productivity.

Our hiring strategy prioritizes proximity to key markets and business hubs to foster collaboration and better serve our clients. Candidates must reside within select locations and metro areas to ensure accessibility for travel, alignment with team operations, and for in-person collaboration. Candidates based outside of these locations will not be considered at this time. This approach allows us to maintain a strong local presence while supporting a remote-first work environment. This role is only open to candidates based in or near the following remote locations:

• Richmond, VA; Norfolk, VA; Virginia Beach, VA; Newport News, VA; Dulles, VA; Fairfax, VA; Raleigh, NC; Charlotte, NC; Atlanta, GA; Tampa, FL; Orlando, FL; Miami, FL; Detroit, MI; Cincinnati, OH; Columbus, OH; Toledo, OH; Chicago, IL; New Haven/Hartford, CT; Massachusetts near PVD airport or Boston, MA; Philadelphia, PA; Albany, NY; New York City, NY (proximity to EWR, JFK, LGA airports); New Jersey; Wilmington, DE; Austin, TX; Dallas, TX

• The SEM Specialist maintains a deep understanding of client business goals and marketing objectives, translating them into successful search and YouTube campaigns.
• Possesses a deep understanding of campaign and industry metrics for measurement.
• Plans and manages all aspects of the campaign from onboarding, optimizing and reporting - ability to utilize updated features.
• Provides holistic insights, narrative and recommendations to drive campaign performance.
• Performs robust competitive analyses and audits as needed.
• Develop strategies for paid search campaigns including account structure, testing opportunities, tagging structure, and reporting opportunities.
• Guide Associate SEM Specialists on campaign recommendations, modifications, and education while collaborating with Senior SEM Specialists on large initiatives.
• The SEM Specialist executes campaigns flawlessly.
• Perform other duties as assigned.

Requirements

• 3-5 years experience in Search Engine Marketing and YouTube.
• Experience in the following platforms: Google Ads for Search and YouTube, Microsoft Advertising, MatchCraft Advantage.
• Proven ability to work independently and multi-task: Effective time management skills – ability to prioritize and meet deadlines.
• Stay up to date on all industry trends, platform news, and anything else that may impact or improve ad operations.
• Ability to immediately troubleshoot and identify technical issues.
• Adherence to tight deadlines while delivering flawless work.

Compensation commensurate with experience between $60,000 - $73,000 plus annual bonus opportunity.

We are a remote and flexible workplace (yay no commuting).

Medical/ Dental/ Vision/ HSA and FSA/ Long Term Disability/ Life and AD&D/ and more…

Company paid Short Term Disability.

401k Retirement plan with company match.

Pizza Fridays and Hub Hangouts.

Reimbursement of Home Office Expenses.

A generous number of Holidays, PTO, and summer Fridays.

We’re proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender, gender identity or expression, pregnancy (including childbirth, lactation, and related conditions), national origin or ancestry, ethnicity, age, family status, marital status, veteran or military status, the presence of a medical condition or physical or mental disability, height, weight, misdemeanor arrest record, genetic information, citizenship, hair (including texture or protective hairstyle), or any other characteristic protected by applicable law, and encourage all applicants to apply.