Marketing Strategist
Center Bank - Litchfield
Work at Center Bank
Overview
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Overview
About Center Bank
Center Bank is a family-owned and woman-owned community-oriented bank proudly serving the communities of Litchfield, Plymouth and Chaska, Minnesota. At Center Bank, local decision-making, lasting partnerships and legendary service are the center of who we are. We take pride in our empowered, experienced, and tenured team working at Center Bank and are looking to add a marketing manager.
Role Summary
We're seeking a dynamic Marketing Strategist to develop and execute comprehensive marketing initiatives across our three locations. This full-time position will be based at our Litchfield location, with the flexibility to work remotely 1-2 days per week.
Responsibilities
- Develop and implement a strategic marketing plan encompassing print, digital, website, email, social media, and direct mail campaigns
- Create compelling written content and visual advertisements that maintain consistent brand messaging
- Collaborate closely with our lending team and marketing committee to align marketing efforts with business objectives
- Analyze campaign performance, track relevant metrics, and provide actionable insights
- Manage marketing budget effectively to maximize ROI
Education & Experience
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3 years of marketing experience with demonstrated success
- Proven ability to create and manage engaging website and social media content
- Experience with marketing analytics and performance tracking
- Banking industry experience is a plus, but not required
- Basic graphic design skills using (Adobe Creative Suite) preferred, but not required